28Aug

Posted By Seamus Barton

Share Us On:

Better, Faster Direct Marketing

Canada post has rolled out some revisions to Addressed Ad mail. Together with our fulfillment and printing services it will result in better and faster Mail Marketing Campaigns.

Easier Mail Preparation: July 2014

-Minimum volume lowered to 500pcs from 1,000pcs

-Reduced number of Machineable requirements from 30 to 11

-Remove front and back clear zones

More Creative Flexibility

-Offering new customized indicia

-Provide more colour and font options for machineable mail

Simplified Pricing

-Move from 4 to two preparation methods

-Save $0.05/pc when using standard S/L machineable mail

-Reduce the number of price points from 50 to 9

More predictable Delivery: August 2014

-Introducing 3 business day delivery standards for local delivery

-Introducing 5 business day delivery standards for national delivery

About: Seamus Barton

Seamus Barton joined Troi Mailing Services in 2014 after graduating from York University with a degree in Professional Writing. As a team leader and print enthusiast, he champions the power that words play in driving impact. Seamus’ passion for engaging content motivates him to share direct mail solutions ideas that support each Client’s goals.

Please chat with Seamus about commercial printing, creative direct mail options, and eco-friendly paper strategies for optimal Smartmail Marketing success.

You can connect with Seamus on LinkedIn, or by calling Troi Mailing Services at 1-866-486-9350, or via email at seamus@troimail.com. Learn more about environmental sustainability and direct mail trends in his Two Sides North America article featured on Page 9 of The Page (Spring 2026) Newsletter.

0

comment

Previous Article Next Article

Leave a Comment

HOW CAN WE HELP?

Related Posts

Categories

Archives

Subscribe to RSS Feeds

© 2026 Direct Mail Printers, Mailing Campaigns Toronto, Canada Post Specialists - Troi Mailing Services. All Rights Reserved.
Powered by TechWyse

img:is([sizes=auto i],[sizes^="auto," i]){contain-intrinsic-size:3000px 1500px}img.wp-smiley,img.emoji{display:inline !important;border:none !important;box-shadow:none !important;height:1em !important;width:1em !important;margin:0 .07em !important;vertical-align:-.1em !important;background:none !important;padding:0 !important}:root{--wp-block-synced-color:#7a00df;--wp-block-synced-color--rgb:122,0,223;--wp-bound-block-color:var(--wp-block-synced-color);--wp-editor-canvas-background:#ddd;--wp-admin-theme-color:#007cba;--wp-admin-theme-color--rgb:0,124,186;--wp-admin-theme-color-darker-10:#006ba1;--wp-admin-theme-color-darker-10--rgb:0,107,160.5;--wp-admin-theme-color-darker-20:#005a87;--wp-admin-theme-color-darker-20--rgb:0,90,135;--wp-admin-border-width-focus:2px}@media (min-resolution:192dpi){:root{--wp-admin-border-width-focus:1.5px}}.wp-element-button{cursor:pointer}:root .has-very-light-gray-background-color{background-color:#eee}:root .has-very-dark-gray-background-color{background-color:#313131}:root .has-very-light-gray-color{color:#eee}:root .has-very-dark-gray-color{color:#313131}:root .has-vivid-green-cyan-to-vivid-cyan-blue-gradient-background{background:linear-gradient(135deg,#00d084,#0693e3)}:root .has-purple-crush-gradient-background{background:linear-gradient(135deg,#34e2e4,#4721fb 50%,#ab1dfe)}:root .has-hazy-dawn-gradient-background{background:linear-gradient(135deg,#faaca8,#dad0ec)}:root .has-subdued-olive-gradient-background{background:linear-gradient(135deg,#fafae1,#67a671)}:root .has-atomic-cream-gradient-background{background:linear-gradient(135deg,#fdd79a,#004a59)}:root .has-nightshade-gradient-background{background:linear-gradient(135deg,#330968,#31cdcf)}:root .has-midnight-gradient-background{background:linear-gradient(135deg,#020381,#2874fc)}:root{--wp--preset--font-size--normal:16px;--wp--preset--font-size--huge:42px}.has-regular-font-size{font-size:1em}.has-larger-font-size{font-size:2.625em}.has-normal-font-size{font-size:var(--wp--preset--font-size--normal)}.has-huge-font-size{font-size:var(--wp--preset--font-size--huge)}:root .has-text-align-center{text-align:center}:root .has-text-align-left{text-align:left}:root .has-text-align-right{text-align:right}.has-fit-text{white-space:nowrap !important}#end-resizable-editor-section{display:none}.aligncenter{clear:both}.items-justified-left{justify-content:flex-start}.items-justified-center{justify-content:center}.items-justified-right{justify-content:flex-end}.items-justified-space-between{justify-content:space-between}.screen-reader-text{word-wrap:normal !important;border:0;clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;word-break:normal !important}.screen-reader-text:focus{background-color:#ddd;clip-path:none;color:#444;display:block;font-size:1em;height:auto;left:5px;line-height:normal;padding:15px 23px 14px;text-decoration:none;top:5px;width:auto;z-index:100000}html :where(.has-border-color){border-style:solid}html :where([style^=border-color],[style*=";border-color"],[style*="; border-color"]){border-style:solid}html :where([style^=border-top-color],[style*=";border-top-color"],[style*="; border-top-color"]){border-top-style:solid}html :where([style^=border-right-color],[style*=";border-right-color"],[style*="; border-right-color"]){border-right-style:solid}html :where([style^=border-bottom-color],[style*=";border-bottom-color"],[style*="; border-bottom-color"]){border-bottom-style:solid}html :where([style^=border-left-color],[style*=";border-left-color"],[style*="; border-left-color"]){border-left-style:solid}html :where([style^=border-width],[style*=";border-width"],[style*="; border-width"]){border-style:solid}html :where([style^=border-top-width],[style*=";border-top-width"],[style*="; border-top-width"]){border-top-style:solid}html :where([style^=border-right-width],[style*=";border-right-width"],[style*="; border-right-width"]){border-right-style:solid}html :where([style^=border-bottom-width],[style*=";border-bottom-width"],[style*="; border-bottom-width"]){border-bottom-style:solid}html :where([style^=border-left-width],[style*=";border-left-width"],[style*="; border-left-width"]){border-left-style:solid}html :where(img[class*=wp-image-]){height:auto;max-width:100%}:where(figure){margin:0 0 1em}html :where(.is-position-sticky){--wp-admin--admin-bar--position-offset:var(--wp-admin--admin-bar--height,0px)}@media screen and (max-width:600px){html :where(.is-position-sticky){--wp-admin--admin-bar--position-offset:0px}}.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none}.recentcomments a{display:inline !important;padding:0 !important;margin:0 !important}body .acc_head .faq-q{text-transform:none !important}.request_info_form{position:relative;margin-top:-100px}.request_info_form form{width:75%;margin:0 auto;background-color:#093794;padding:0 25px}.request_info_form form .modal-footer{display:flex;align-items:center;justify-content:end}.request_info_form form .form-title{text-align:center;color:#fff;margin-bottom:20px}.request_info_form form .col-md-12{margin-top:10px}.exper-partn{padding-top:25px}@media (max-width:500px){.request_info_form form{width:90%;margin:20px}.request_info_form form .modal-footer{display:block}.social-wrap.contact{display:flex !important;float:left}.flex-wrap{display:block !important;text-align:center}}.flex-wrap{display:flex}.flex-wrap a{margin:10px;font-size:16px;text-align:center}@media (min-width:1024px) and (max-width:1199px){header .header-wrap .ph-top{margin-top:20px !important}.exper-partn img{width:260px}.header-wrap .requst-bttn2{margin:19px 38px 0 0 !important}.header-wrap .ph-top,.exper-partn{margin-right:0}}@media (max-width:1023px){.col-md-3.blog-left-container{height:initial !important;margin-top:40px}}.blog-content-wrap a{margin:0}@media screen and (min-device-width: 768px) and (max-device-width: 1024px){.home-form.cf .col-md-8{max-width:100% !important}.home-form.cf .col-md-4{max-width:100% !important}.home-form-out .home-form .home-form-h3{padding-bottom:30px}}@media (max-width:1199px){.request_info_form{margin-top:20px}}.grecaptcha-badge{visibility:hidden}.acc_head::before{display:none}p.p_hover a{color:#e01919 !important}body p a{color:#e01919 !important}span.foot_time{font-family:"Open Sans",sans-serif;color:#999;font-size:15px;margin:0;line-height:20px}.inner-right-wrap p.p_hover a{color:#e01919 !important;text-decoration:underline}@media (max-width:767px){.container-resize{width:95%;margin:0 auto}}.blog-left-wrap p a,.blog-left-wrap ul li a{text-decoration:underline}.blog-left-wrap p a:hover,.blog-left-wrap ul li a:hover{text-decoration:none !important;color:#e01919 !important}textarea#notes1{background:#fff}.img-box-press{border:1px solid #ccc;height:308px;margin:0 20px 10px 0;padding:5px;width:100%}h3.dig-h3{margin-top:0}p.gen-p{margin-bottom:10px}@media screen and (min-device-width: 300px) and (max-device-width: 767px){.img-box-press{height:146px !important}}a.btn.cstm-btn{margin-top:20px;font-size:19px;font-weight:400}a.btn.cstm-btn:hover{background:#093894 !important;color:#fff !important}@media (max-width: 767px){a.btn.cstm-btn{font-size:16px}}p.tagline{font-weight:600}table th,td{border:1px solid rgba(9,55,148,.32);margin:20px;text-align:center}table td{line-height:25px}.inner-right-wrap .team-outer-wrap img{width:180px}.requst-bttn2:focus{color:#fff;text-decoration:none}span.foot_time{font-family:"Open Sans",sans-serif;color:#999;font-size:15px;margin:0;line-height:20px}@media print{.calculator-mid-sec .img-box{display:flex;align-items:center}.page{width:21cm;min-height:28cm;margin:1cm auto;border-radius:5px}p.p_hover a{color:#e01919 !important}h1.division-h2{margin-left:16mm}#printableArea{margin:20mm 16mm 7mm 16mm}.calculator-sec .page{margin:0mm 16mm 0mm 16mm}.calculator-mid-sec .img-box .mid-calc-img{width:70px;margin:0;margin-right:15px}.calculator-sec .right-content .right-label{width:180px}.calculator-sec .calc-left-label{width:155px}.calculator-mid-sec .img-box .box-head{font-size:16px;width:200px;text-align:left}.calculator-mid-sec.invoice .dollar-bg{margin:0}.calc-bottom-sec{padding:0}.calculator-sec.invoice-calc .dollar-bg{text-align:left}header,.inner-banner-out,.footer-wrap-out,.tw-wrap,input.printer-btn{display:none}.print-full-width{width:100%}}h3.faq-q.acc_head{margin-top:0;margin-bottom:0}h2.trans{line-height:1.6;font-weight:300 !important;font-family:sans-serif;color:#333;text-transform:capitalize;margin:0;letter-spacing:1px;font-size:24px}h2.faq-q{font-size:16px}@media (min-width: 768px) and (max-width: 1024px){.home-form.cf .col-md-8{flex:0 0 33.333333%;max-width:100% !important}.home-form.cf .col-md-4{flex:0 0 33.333333%;max-width:100% !important}}@media (max-width: 767px){.header-wrap .requst-bttn2{width:200px;text-align:center;margin:16px auto !important;display:inherit}}@media (min-width: 300px) and (max-width: 575px){.header-wrap{padding-top:100px !important}}@media (min-width: 576px) and (max-width: 767px){.header-wrap{padding-top:80px !important}}.exper-partn{padding-top:25px}.blog-test-wrap .h4{font-size:20px;color:#333;margin-bottom:5px;font-weight:400;line-height:27px}.blog-test-wrap .h4 a{color:#333}.blog-test-wrap .h4 a:hover{color:#e11919}.blog-test-wrap .h5{color:#423335;font-weight:400;font-size:14px;margin:0 0 15px;font-family:"Open Sans",sans-serif}.blog-test-wrap .h5 a{color:#333}.blog-test-wrap .h5 a:hover{color:#e11919;text-decoration:none}.modal-header .modal-title{font-size:20px;color:#fff;line-height:20px}.blog-test-wrap .h3{font-size:26px;color:#000;margin-bottom:20px;text-transform:uppercase;font-weight:400;line-height:21px;padding:0}.side-h3{background:#093794;padding:12px;margin:0;font-size:22px;color:#f4f3f2;line-height:22px;text-transform:uppercase}.inner-left-wrap .side-inner-box .h6{color:#333;font-weight:600;font-style:normal;font-size:15px}.inner-left-wrap .side-inner-box .h6 span{color:#333;font-weight:300;font-style:normal;font-size:15px}.inner-left-wrap .side-inner-box .h4 a{color:#333;text-decoration:none}.inner-left-wrap .side-inner-box .h4 a:hover{color:#e11919}.inner-left-wrap .side-inner-box .h5{color:#333;margin:0 0 20px;font-size:20px;line-height:25px}.inner-left-wrap .side-inner-box .h5 a{color:#333}.inner-left-wrap .side-inner-box .h5 a:hover{color:#e11919}.testi-wrap .h4{color:#333;margin:0;font-weight:600;font-style:normal}.testi-wrap .h4 span{color:#333;margin:0;font-weight:300;font-style:normal}.inner-left-wrap .side-inner-box .h5{color:#333;margin:0 0 20px;font-size:20px;line-height:25px}.inner-right-wrap h3 a:hover{color:#e11919}.inner-right-wrap .team-outer-wrap h3{margin:0;padding:0;font-size:20px;font-weight:400;display:block}.inner-right-wrap h3 a{color:#000}.blog-post-rt-wrap .h3{color:#433234;font-size:28px;line-height:28px;margin:0 0 10px;padding:12px 0 12px 70px;display:block}.request-info-content h2{background:#fff;font-size:17px;font-weight:400;margin:20px 0;padding:5px 0 5px 7px}.contact-wrap h3,.contact-wrap p.custom{margin:0;padding:0 0 15px;font-size:17px;color:#252525;font-weight:400;line-height:30px}.contact-wrap h3 span a,.contact-wrap p.custom span a{font-size:15px;display:block;color:#e11919;text-decoration:none}.contact-wrap h3 span a:hover,.contact-wrap p.custom span a:hover{color:#252525}.social-fig-svg{width:35px;margin:0}.social-fig-svg svg{fill:#464547;transition:all .45s ease}.social-fig-svg svg:hover{fill:#0173af}header.header{z-index:999}figure.social-fig-svg svg{width:35px}figure.social-fig-svg.fb svg{width:41px;margin-top:-3px}.foot-address p{margin-top:0px;padding-top:0px}@media (max-width: 749px){.foot-sub-links h3{text-align:center}.foot-sub-links p{text-align:center}.social-wrap{padding:15px 0;border-bottom:1px dotted #ccc;display:flex;justify-content:center}.social-wrap.contact{padding:0;border-bottom:0 dotted #ccc;display:block}}@media (max-width: 600px){table td,table th{font-size:12px}}@media (max-width:481px){.videos-div{width:100% !important}}.page{width:21cm;min-height:29.7cm;padding:2cm;margin:1cm auto;border:1px #d3d3d3 solid;border-radius:5px;background:white;box-shadow:0 0 5px rgba(0,0,0,.1)}.subpage{padding:1cm;border:5px red solid;height:256mm;outline:2cm #ffeaea solid}@page{size:A4;margin:0}@media print{.page{margin:0;border:initial;border-radius:initial;width:initial;min-height:initial;box-shadow:initial;background:initial;page-break-after:always}}@media print{.calculator-mid-sec .img-box{display:flex;align-items:center;display:none}.calculator-mid-sec .img-box .mid-calc-img{width:70px;margin:0;margin-right:15px;display:none}.calculator-mid-sec .img-box .box-head{font-size:16px;width:200px;text-align:left;display:none}.calculator-mid-sec.invoice .dollar-bg{margin:0;display:none}.calc-bottom-sec{padding:0;display:none}}.resource-page .main-title{font-size:30px;font-weight:800;line-height:1.2;text-align:center;color:#e11919;margin-bottom:10px}.resource-page p.sub-title.md{font-size:18px;font-weight:bold;margin-bottom:10px}.resource-page p.text-center{text-align:center}.resource-page p.sm{font-size:14px}.resource-page p.fw600{font-weight:600}.resource-page .list-wrap .number-list{color:#e11919;font-size:22px;font-weight:600;float:left;margin-top:-2px}.resource-page .list-wrap .cnt-wrap{padding-left:20px}.resource-page .list-wrap .cnt-wrap .h2{font-size:21px;font-weight:600;color:#000;text-transform:uppercase;margin:0 0 8px}.red-txt{color:#e11919 !important}.resource-page .main-title{font-size:30px;font-weight:800;line-height:1.2;text-align:center;color:#e11919;margin-bottom:10px}.inner-right-wrap ul.list-none li{background:none;padding-left:0}.resource-page ul.list-none{margin-bottom:10px}.resource-page table{width:100%}.resource-page td,.resource-page th{text-align:center;padding:5px;line-height:1;font-size:14px;font-weight:normal;vertical-align:middle}.resource-page th{background-color:#e11919;text-align:center;font-size:14px;font-weight:400;color:#fff}.resource-page th:hover{background-color:#e11919;color:#fff}.resource-page tr{border-top:1px solid #ccc}.resource-page .over-row{background-color:#fff}.resource-page .over-row:hover{background-color:#f1f1f1}.resource-page .pdf-sec{width:100%;clear:both;padding:20px 0 25px 0;margin-bottom:25px;display:inline-block;border-bottom:1px solid #ccc}.resource-page .n-pdf{float:none !important;display:inline-block;width:auto !important;margin-bottom:8px !important}.resource-page .post-rate{padding:0px;text-decoration:none}.resource-page .post-rate li{list-style-type:none;border-bottom:1px solid #f1f1f1;padding:5px 0}.resource-page .post-rate li a{text-decoration:none;color:#000;font-size:13px}.resource-page .left{text-align:left !important}.resource-page table{border-top:1px solid #ccc;border-left:1px solid #ccc}.resource-page td,.resource-page th{border-bottom:1px solid #ccc;border-right:1px solid #ccc}.resource-page td table tr td{border:none !important}.resource-page td table{border:none !important}.resource-page td,.resource-page th a{color:#000 !important;text-decoration:none !important}.resource-page table{margin-bottom:15px}p.mb-5{margin-bottom:5px}ul.red-txt li,ul.red-txt li a{color:#e12424}ul.red-txt li a{text-decoration:underline}ul.red-txt li a:hover{text-decoration:none}.vertical-mid-50{padding-top:50px}.resource-page .lg-tbl-title{font-size:20px;font-weight:800;margin-bottom:12px}p.my-2.mb-40{margin-top:20px;margin-bottom:20px;font-weight:bold;font-size:22px;line-height:1.5}.table-sm-left{max-width:450px}.table-sm-left td{padding-left:10px;text-align:left}.resource-page .bottom-wrap{padding-left:20px}@media (max-width: 1199px){.resource-page .main-title{font-size:26px}.table-scroll{width:100%;overflow-x:scroll}.table-scroll #table1{width:900px}}@media (max-width: 991px){.vertical-mid-50{padding-top:0}}.auth-wrp-outer img{margin-top:10px}.auth-wrp-outer p:first-child,.auth-wrp-outer p:nth-child(2){margin-top:0px}.auth-wrp-outer p{margin:0 0 15px;font-weight:400}.progress{position:absolute;bottom:-10px;left:0;height:10px;background-color:#e11919;transition:all linear .1s;min-width:1%}.nav-outer{position:relative}.col-md-3.blog-left-container .blog-left-wrap{padding:10px;position:sticky;top:120px}.col-md-3.blog-left-container{height:100%}.col-md-3.blog-left-container .blog-left-wrap ul{padding-left:0;padding-top:10px}.col-md-3.blog-left-container .blog-left-wrap ul li a{cursor:pointer}a.active-h2{color:#093794}