Posted By Seamus Barton
Why You Should Use A Lettershop
Outsourcing your direct mail to a lettershop is a sure-fire way to create a more personalized campaign, and increase your response rate.
Direct mailing can be a timely undertaking on your own, but working with a lettershop can help you to deliver a more professional mailing campaign. You’ll be able to undertake more complex projects and add creativity to your mail’s preparation and delivery. How your clients or customers receive your direct mail speaks volumes about you as a business.
Below are a few reasons why you should use a lettershop.
A complex project
The more complex your direct mailing campaign, the more necessary a lettershop. Lettershops can help you to better handle your printed materials using a variety of tools and techniques. If you have a significant number of paper mail, look to a lettershop that provide you with document on demand printing, so you won’t have to deal with mass volumes or storage. As well, a lettershop will be able to accommodate your project regardless of the size and quantity.
Lettershops can take your direct mailing campaign one step further by implementing a creative and personalized touch. For example, your lettershop could offer “Tip On” – the addition of a magnet or discount card to your mailer. Incorporating a personalized and creative touch to your direct mailing campaign is an effective method for attracting your target market.
A lettershop will have the resources necessary to ensure all the information on your direct mailing campaign is accurate. Without accuracy, your direct mailing campaign could cost you more time and money in the future. Labelling services provided by your lettershop will be done precisely by ink, hand or PC.
There are many other services you can choose from when utilizing your lettershop, including:
- Folding, slitting and nesting: This allows the lettershop to incorporate a reply slip into your letter using a fold, slit and nest method.
- Polybagging: Polybagging protects your brochure, magazine, catalogue and more in a polythene bags.
- Tabbing: Without proper tabbing, your mail campaign might not send properly. Seek out a lettershop that provides tabbing services.
Regardless of your direct mailing campaign, a lettershop can help you to bring it to the next level of complexity, creativity and accuracy. As well, working with your lettershop ensures your project stays on budget.
Interested in adding direct mail marketing to your advertising mix? Please call our Toronto mailing house at 1-866-486-0423. Troi spells success, one letter at a time!
About: Seamus Barton
Seamus Barton joined Troi Mailing Services in 2014 after graduating from York University with a Bachelor’s Degree in Professional Writing. As a manager of print and direct mail solutions, he sees how words play an important role in personalizing any experience. Seamus’ passion for writing motivates him to provide frequent direct marketing content that supports each Client’s individual needs. Please chat with Seamus about commercial printing and direct mailing campaigns, or about how to marry digital and physical strategies for optimal Smartmail Marketing success.
You can connect with Seamus on LinkedIn or by calling Troi Mailing Services at 1-866-486-0423 or via email at email@example.com. Read his latest article featured in Direct Marketing Magazine on “Dimensional Mail: Marketing’s Buffet Lobster“
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