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Targeted Unaddressed Direct Mail Campaigns
Marketers are faced with the challenge of lower budgets that require greater results. Companies expect a greater rate of return on their investment that is easily measured and quantified. Direct mail can help meet both of these objectives. Canada Post has created a tool geared towards Neighborhood mail called Precision Targeter.
Machineable Personalized Mail
Canada Post has built a stronger postal network by streamlining its processes and upgrading its machinery and equipment. These changes have allowed for more efficient services and enhanced offerings. The catalyst behind this is what Canada Post has coined as Machineable Mail. What makes mail machineable?
Why use Direct Mail?
Over the years direct mail has been a staple in organizations Marketing initiatives.
Canada Post has reduced their volume requirements for Direct Mail
There is some breaking news from Canada Post that will impact your direct mail campaigns. Along with the postage rate increase for first class mail that is taking effect on March 31, 2014, Canada Post has introduced a few changes to volume requirements on a few streams of mail. Both changes are set to begin this coming April.
Direct Mail Services: Postage Rate Increase
It’s almost here! The price increase to first class lettermail is less than 1 month away. As of March 31, 2014, for Lettermail weighing less than 30g: As direct mail specialists we can help minimize your postage rate increase through the use of our metering services as well as our postal indicia.
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- General Category
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- Presentation Folder
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- Restaurant Marketing
- Variable Imaging
