Posted By Seamus Barton
Targeted Unaddressed Direct Mail Campaigns
Marketers are faced with the challenge of lower budgets that require greater results. Companies expect a greater rate of return on their investment that is easily measured and quantified. Direct mail can help meet both of these objectives.
Canada Post has created a tool geared towards Neighborhood mail called Precision Targeter. It allows marketers to further define their target area through the use of demographics. Below is a list of demographic search criteria available through Precision Targeter:
- Marital status
- Household size
- Labour force
Precision Targeter allows you to use up to 3 of the above demographics in your look-up. The end result is a direct mail project that is tailored more closely to your target audience, which will in turn result in a greater response rate.
The link below will take you to the Precision Targeter tool available on the Canada Post website.
Reports can be generated in 5 easy steps:
1) Describe your campaign
2) Choose your target audience
3) Define your delivery area
4) Review your plans
5) Place your order
Don’t have the time to do this yourself, let our data team generate reports on your behalf.
We are Canada Post Expert Partners after all!
About: Seamus Barton
Seamus Barton joined Troi Mailing Services in 2014 after graduating from York University with a Bachelor’s Degree in Professional Writing. As a manager of print and direct mail solutions, he sees how words play an important role in personalizing any experience. Seamus’ passion for writing motivates him to provide frequent direct marketing content that supports each Client’s individual needs. Please chat with Seamus about commercial printing and direct mailing campaigns, or about how to marry digital and physical strategies for optimal Smartmail Marketing success.
You can connect with Seamus on LinkedIn or by calling Troi Mailing Services at 1-866-486-0423 or via email at firstname.lastname@example.org. Read his latest article featured in Direct Marketing Magazine on “Dimensional Mail: Marketing’s Buffet Lobster“