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New Year’s Resolutions, New Mailing Solutions

Millions of people across the globe begin each New Year with valuable resolutions. Getting in shape, building more confidence, and being more positive are all common examples of New Year’s resolutions. Canada Post has made resolutions of its own, in a sense, in order to improve direct mail fulfillment. Like any healthy resolution, Canada Post’s changes seek to resolve past issues, and create a profitable future.

Aside from resolving to synthesize Addressed Admail processing into two streams (Machineable and Special Handling, as described in our “No Clutter, Easy Options” blog post), Canada Post’s postage rates have also been modified toward a sustainable future for direct mailing services.

New pricing specs—effective January 12th, 2015—can be reviewed here:

As we dive into the resolutions of 2015, Troi Mailing Services will continue to be up-to-date on mail preparation renovations. Please call us at (416) 757-5598 to learn how your direct mail marketing projects will excel in this promising New Year.

About: Seamus Barton
Seamus Barton - Author
Seamus Barton joined Troi Mailing Services in 2014 after graduating from York University with a Bachelor’s Degree in Professional Writing. As a manager of print and direct mail solutions, he sees how words play an important role in personalizing any experience. Seamus’ passion for writing motivates him to provide frequent direct marketing content that supports each Client’s individual needs. Please chat with Seamus about commercial printing and direct mailing campaigns, or about how to marry digital and physical strategies for optimal Smartmail Marketing success.

You can connect with Seamus on LinkedIn or by calling Troi Mailing Services at 1-866-486-0423 or via email at Read his latest article featured in Direct Marketing Magazine on “Dimensional Mail: Marketing’s Buffet Lobster

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