Why Direct Mail Is More Valuable To Advertisers Than Ever
Before the internet, advertisers used strategies that would be seen by as many eyes as possible. For example, in newspapers, and at baseball games. However, the most direct message has always been delivered through the mail.- Add volume to your piece of mail Thick mail has a higher chance of being opened than thin mail because recipients fear they may be throwing away something valuable.
- Use an unusual or bright envelope Consider using different sizes, and a coloured or textured envelope that stands out from the rest of the pile.
- Timing Mail that arrives at the end of the week is more likely to be opened compared to those that arrive at the beginning of the week. This is due to recipients being more patient when sorting through the mail over the weekend. Want to learn more about what direct mail campaigns can do for your business? Call Troi Mailing Services today at 1-866-486-0423 or contact us here.
About: Seamus Barton
Seamus Barton joined Troi Mailing Services in 2014 after graduating from York University with a Bachelor’s Degree in Professional Writing. As a manager of print and direct mail solutions, he sees how words play an important role in personalizing any experience. Seamus’ passion for writing motivates him to provide frequent direct marketing content that supports each Client’s individual needs. Please chat with Seamus about commercial printing and direct mailing campaigns, or about how to marry digital and physical strategies for optimal Smartmail Marketing success.
You can connect with Seamus on LinkedIn or by calling Troi Mailing Services at 1-866-486-0423 or via email at seamus@troimail.com. Read his latest article featured in Direct Marketing Magazine on “Dimensional Mail: Marketing’s Buffet Lobster“
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