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Designing a Stand out Direct Mail Flyer

Building a great flyer involves more than just putting words together and adding a few pictures. It takes a vision and a strategically unique plan to grab the attention of your audience. Designing a flyer is an art form, engaging the reader and supporting the company mission. Below are a few key points in building a great flyer and helping it get noticed.

Designing A Stand Out Direct Mail Flyer

Know your audience

The primary factor in creating a great flyer is knowing your audience. Brainstorming ideas of how to reach that audience takes a little ingenuity when it comes to your brand. The brand should pinpoint who it is speaking to. Who do you want to reach? There are many people in this world, but your target market is specific. Defining your target market and thinking of ways to reach them is key.

Image is Everything

People say not to judge a book by its cover. This may be true in many cases, but when it comes to making the best first impression the cover matters most. Designing a great flyer takes “eye-catching” images that would stop someone in their tracks. The more powerful the image, the more attention it grabs. Take billboards, for instance. There are plenty of ads out there trying to attract the attention of the drivers driving by. The image supporting the words helps create a lasting impact on the brand. The right image can draw people in, like moths to a flame.

KISS: Keep It Simple, Silly!

In designing a flyer, it helps not to overload it with insignificant words, disconnected graphics and crazy fonts. Get to the point with the meaning that you are trying to express. For instance, a flyer for a music event should list a few key points: Place, when, where, and the cost. The main attraction should be highlighted. Make sure the images fit the theme of the flyer. Less is more. If there are too many unnecessary or irrelevant items on the flyer then the reader may lose interest.

Even the most attractive flyer is unoptimized if it doesn’t get where it needs to go! Interested in adding direct mail marketing to your advertising mix? Please call our Toronto mailing house at 1-866-486-0423.

About: Seamus Barton
Seamus Barton - Author
Seamus Barton joined Troi Mailing Services in 2014 after graduating from York University with a Bachelor’s Degree in Professional Writing. As a manager of print and direct mail solutions, he sees how words play an important role in personalizing any experience. Seamus’ passion for writing motivates him to provide frequent direct marketing content that supports each Client’s individual needs. Please chat with Seamus about commercial printing and direct mailing campaigns, or about how to marry digital and physical strategies for optimal Smartmail Marketing success.

You can connect with Seamus on LinkedIn or by calling Troi Mailing Services at 1-866-486-0423 or via email at Read his latest article featured in Direct Marketing Magazine on “Dimensional Mail: Marketing’s Buffet Lobster

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