Posted By Seamus Barton
How To Create A Direct Mail Strategy With Brand Personality
Branding is a reflection of your business’s identity. It’s how you want your target audience to perceive your value.
If you launch a personalized direct mail marketing campaign, you will be even more effective in communicating your message. But to be successful, you need to be creative, genuine and provide a meaningful brand experience.
How well your brand’s personality influences sales depends on a few factors:
– Customer demographics
– The unique value of your product or service
– Channels you use to market your business
Your ability to spark an emotional connection can help you gain an edge over your competitors.
Give your brand a face
People love stories, but the one telling the story is just as important. Your clients and prospects want to know the kind of people they’ll be working with. The same faces on your website and business videos can also appear in your direct mail letter.
If your budget allows, find a local celebrity to endorse you to transfer instant brand recognition. Better yet, if the CEO has charisma, then he or she would also be a great candidate to provide a face.
Choose the right design
Experiment with text and images to create a style that suits your brand’s personality — which should be similar to your target market. For example, using black-and-white ads would show your professional and formal. You could use loud fonts if branding for kids, and earth tones to express social responsibility.
Integrate design and message
When crafting your direct mail campaign, the text, graphics, and template must highlight the features that deliver the most direct brand message.
One of the biggest challenges for creating successful direct mail campaigns is drafting the content. No matter how talented your in-house marketing team is, it helps to work with a professional graphic designer and do several rounds of copy edits so you deliver all the elements mentioned above.
Show your brand’s personality through every printed piece. So create a style guide to ensure that all your collateral uses the right images, language, font, and colours.
Want to learn more about what direct mail campaigns can do for your business? Call Troi Mailing Services today at 1-866-486-0423 or contact us here.