Evolving Direct Mail
Add some zing to your mail marketing! Mail plays well with other marketing channels and is a great center piece to many campaigns. There are ways to add some technology to your current print and mail strategies, below are a few recent trends.
Segmentation And Its Effects On Direct Mail
Segmenting data is a key component in any direct mail strategy. Think of is as separating the "Can Buys, from the will buys" The idea here is to focus on the will buys for each campaign. Keep your focus on the targets with the highest propensity to buy from you.
Community Mailboxes and Accessibility
Canada Post’s five-point action plan to cut costs involves an important discussion on accessibility. As community mailboxes will replace door-to-door home delivery services, virtually all mail recipients will travel longer distances in order to reach their mailboxes. The question of adequate access then arises.
Get Creative with Direct Mail Marketing
As we have seen with many of our most successful mailing campaigns, creativity is a hugely effective mail marketing strategy. Aside from the usual creative content, exciting masthead fonts, bright colours on postcards, etc. Novelty in the mail piece form is often more difficult to create.
Successful Marketing Phrases — “Open Immediately!”
Looking for expert direct marketing phrases? Advertising specialist Jeffrey Dobkin has spent over 25 years perfecting the most tried-and-true phrases for successful marketing campaigns. A Philadelphian author of 7 books and over 350 articles, Dobkin shares some of his favourite phrase strategies for all forms of direct mail fulfillment.
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