Posted By Seamus Barton
Major Mailing: Watch Out For Thundersticks At Toronto’s 2015 Pan Am Games!
Earlier this month, Troi Mailing Services sent out special mail pieces to promote the Pan American (Pan Am) Games in Toronto.
These thundersticks are bright red inflatable tubes that measure a couple feet long. They are packaged in twos and, when banged together, produce a thundering applause. Also branded with “GO CANADA GO,” these Pan Am noisemakers are the perfect acquisitions mailing add-on.
Why this mail marketing campaign works:
SENSORY STORY through touch, sight and sound
GETTING NOTICED with a vibrant mail piece
LEVERAGING EXCITEMENT from a current event
ENTICING OFFER of national pride
As this sports mailing demonstrates, the best mail solutions are often the ones that hit closest to home.
Get creative and get smart with mail in order to achieve these winning responses.
Call our mailing consultants at (416) 757-5598 or 1-866-486-0423 to start using the most impactful direct advertising strategies.
Whether you are bulk mailing flyers, gift cards, pens, or thundersticks, direct mail can be as 2D or 3D as you desire.
It’s time to make some noise with direct mail!
About: Seamus Barton
Seamus Barton joined Troi Mailing Services in 2014 after graduating from York University with a Bachelor’s Degree in Professional Writing. As a manager of print and direct mail solutions, he sees how words play an important role in personalizing any experience. Seamus’ passion for writing motivates him to provide frequent direct marketing content that supports each Client’s individual needs. Please chat with Seamus about commercial printing and direct mailing campaigns, or about how to marry digital and physical strategies for optimal Smartmail Marketing success.
You can connect with Seamus on LinkedIn or by calling Troi Mailing Services at 1-866-486-0423 or via email at firstname.lastname@example.org. Read his latest article featured in Direct Marketing Magazine on “Dimensional Mail: Marketing’s Buffet Lobster“
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