04Nov

Posted By Seamus Barton

Share Us On:

Successful Marketing Phrases — “Open Immediately!”

Looking for expert direct marketing phrases?

Advertising specialist Jeffrey Dobkin has spent over 25 years perfecting the most tried-and-true phrases for successful marketing campaigns. A Philadelphian author of 7 books and over 350 articles, Dobkin shares some of his favourite phrase strategies for all forms of direct mail fulfillment. People will open direct mail of the following natures:

Gift Certificate Enclosed
Free Offer Inside
New Product Offers Benefit!
Free Booklet offers how-to information
What’s New Inside …
See Order Form on Page …
Open Immediately!
Dear Colleague and Friend
Thank you for your business and your trust
Thank you for your kind referral
Thank you for the opportunity and privilege to be of service
Kindest Regards
Satisfaction Always Guaranteed

For more of the best direct mail marketing results and solutions, visit:
Jeffrey Dobkin à http://jeffreydobkin.com
& Canada Post à http://www.canadapost.ca/cpo/mc/business/marketingtools

About: Seamus Barton

Seamus Barton joined Troi Mailing Services in 2014 after graduating from York University with a degree in Professional Writing. As a team leader and print enthusiast, he champions the power that words play in driving impact. Seamus’ passion for engaging content motivates him to share direct mail solutions ideas that support each Client’s goals.

Please chat with Seamus about commercial printing, creative direct mail options, and eco-friendly paper strategies for optimal Smartmail Marketing success.

You can connect with Seamus on LinkedIn, or by calling Troi Mailing Services at 1-866-486-9350, or via email at seamus@troimail.com. Learn more about environmental sustainability and direct mail trends in his Two Sides North America article featured on Page 9 of The Page (Spring 2026) Newsletter.

0

comment

Previous Article Next Article

Leave a Comment

HOW CAN WE HELP?

Related Posts

Categories

Archives

Subscribe to RSS Feeds

© 2026 Direct Mail Printers, Mailing Campaigns Toronto, Canada Post Specialists - Troi Mailing Services. All Rights Reserved.
Powered by TechWyse

img:is([sizes=auto i],[sizes^="auto," i]){contain-intrinsic-size:3000px 1500px}img.wp-smiley,img.emoji{display:inline !important;border:none !important;box-shadow:none !important;height:1em !important;width:1em !important;margin:0 .07em !important;vertical-align:-.1em !important;background:none !important;padding:0 !important}:root{--wp-block-synced-color:#7a00df;--wp-block-synced-color--rgb:122,0,223;--wp-bound-block-color:var(--wp-block-synced-color);--wp-editor-canvas-background:#ddd;--wp-admin-theme-color:#007cba;--wp-admin-theme-color--rgb:0,124,186;--wp-admin-theme-color-darker-10:#006ba1;--wp-admin-theme-color-darker-10--rgb:0,107,160.5;--wp-admin-theme-color-darker-20:#005a87;--wp-admin-theme-color-darker-20--rgb:0,90,135;--wp-admin-border-width-focus:2px}@media (min-resolution:192dpi){:root{--wp-admin-border-width-focus:1.5px}}.wp-element-button{cursor:pointer}:root .has-very-light-gray-background-color{background-color:#eee}:root .has-very-dark-gray-background-color{background-color:#313131}:root .has-very-light-gray-color{color:#eee}:root .has-very-dark-gray-color{color:#313131}:root .has-vivid-green-cyan-to-vivid-cyan-blue-gradient-background{background:linear-gradient(135deg,#00d084,#0693e3)}:root .has-purple-crush-gradient-background{background:linear-gradient(135deg,#34e2e4,#4721fb 50%,#ab1dfe)}:root .has-hazy-dawn-gradient-background{background:linear-gradient(135deg,#faaca8,#dad0ec)}:root .has-subdued-olive-gradient-background{background:linear-gradient(135deg,#fafae1,#67a671)}:root .has-atomic-cream-gradient-background{background:linear-gradient(135deg,#fdd79a,#004a59)}:root .has-nightshade-gradient-background{background:linear-gradient(135deg,#330968,#31cdcf)}:root .has-midnight-gradient-background{background:linear-gradient(135deg,#020381,#2874fc)}:root{--wp--preset--font-size--normal:16px;--wp--preset--font-size--huge:42px}.has-regular-font-size{font-size:1em}.has-larger-font-size{font-size:2.625em}.has-normal-font-size{font-size:var(--wp--preset--font-size--normal)}.has-huge-font-size{font-size:var(--wp--preset--font-size--huge)}:root .has-text-align-center{text-align:center}:root .has-text-align-left{text-align:left}:root .has-text-align-right{text-align:right}.has-fit-text{white-space:nowrap !important}#end-resizable-editor-section{display:none}.aligncenter{clear:both}.items-justified-left{justify-content:flex-start}.items-justified-center{justify-content:center}.items-justified-right{justify-content:flex-end}.items-justified-space-between{justify-content:space-between}.screen-reader-text{word-wrap:normal !important;border:0;clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px}.screen-reader-text:focus{background-color:#ddd;clip-path:none;color:#444;display:block;font-size:1em;height:auto;left:5px;line-height:normal;padding:15px 23px 14px;text-decoration:none;top:5px;width:auto;z-index:100000}html :where(.has-border-color){border-style:solid}html :where([style*=border-color]){border-style:solid}html :where([style*=border-top-color]){border-top-style:solid}html :where([style*=border-right-color]){border-right-style:solid}html :where([style*=border-bottom-color]){border-bottom-style:solid}html :where([style*=border-left-color]){border-left-style:solid}html :where([style*=border-width]){border-style:solid}html :where([style*=border-top-width]){border-top-style:solid}html :where([style*=border-right-width]){border-right-style:solid}html :where([style*=border-bottom-width]){border-bottom-style:solid}html :where([style*=border-left-width]){border-left-style:solid}html :where(img[class*=wp-image-]){height:auto;max-width:100%}:where(figure){margin:0 0 1em}html :where(.is-position-sticky){--wp-admin--admin-bar--position-offset:var(--wp-admin--admin-bar--height,0px)}@media screen and (max-width:600px){html :where(.is-position-sticky){--wp-admin--admin-bar--position-offset:0px}}.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none}.recentcomments a{display:inline !important;padding:0 !important;margin:0 !important}body .acc_head .faq-q{text-transform:none !important}.request_info_form{position:relative;margin-top:-100px}.request_info_form form{width:75%;margin:0 auto;background-color:#093794;padding:0 25px}.request_info_form form .modal-footer{display:flex;align-items:center;justify-content:end}.request_info_form form .form-title{text-align:center;color:#fff;margin-bottom:20px}.request_info_form form .col-md-12{margin-top:10px}.exper-partn{padding-top:25px}@media (max-width:500px){.request_info_form form{width:90%;margin:20px}.request_info_form form .modal-footer{display:block}.social-wrap.contact{display:flex !important;float:left}.flex-wrap{display:block !important;text-align:center}}.flex-wrap{display:flex}.flex-wrap a{margin:10px;font-size:16px;text-align:center}@media (min-width:1024px) and (max-width:1199px){header .header-wrap .ph-top{margin-top:20px !important}.exper-partn img{width:260px}.header-wrap .requst-bttn2{margin:19px 38px 0 0 !important}.header-wrap .ph-top,.exper-partn{margin-right:0}}@media (max-width:1023px){.col-md-3.blog-left-container{height:initial !important;margin-top:40px}}.blog-content-wrap a{margin:0}@media screen and (min-device-width: 768px) and (max-device-width: 1024px){.home-form.cf .col-md-8{max-width:100% !important}.home-form.cf .col-md-4{max-width:100% !important}.home-form-out .home-form .home-form-h3{padding-bottom:30px}}@media (max-width:1199px){.request_info_form{margin-top:20px}}.grecaptcha-badge{visibility:hidden}.acc_head::before{display:none}p.p_hover a{color:#e01919 !important}body p a{color:#e01919 !important}span.foot_time{font-family:"Open Sans",sans-serif;color:#999;font-size:15px;margin:0;line-height:20px}.inner-right-wrap p.p_hover a{color:#e01919 !important;text-decoration:underline}@media (max-width:767px){.container-resize{width:95%;margin:0 auto}}.blog-left-wrap p a,.blog-left-wrap ul li a{text-decoration:underline}.blog-left-wrap p a:hover,.blog-left-wrap ul li a:hover{text-decoration:none !important;color:#e01919 !important}textarea#notes1{background:#fff}.img-box-press{border:1px solid #ccc;height:308px;margin:0 20px 10px 0;padding:5px;width:100%}h3.dig-h3{margin-top:0}p.gen-p{margin-bottom:10px}@media screen and (min-device-width: 300px) and (max-device-width: 767px){.img-box-press{height:146px !important}}a.btn.cstm-btn{margin-top:20px;font-size:19px;font-weight:400}a.btn.cstm-btn:hover{background:#093894 !important;color:#fff !important}@media (max-width: 767px){a.btn.cstm-btn{font-size:16px}}p.tagline{font-weight:600}table th,td{border:1px solid rgba(9,55,148,.32);margin:20px;text-align:center}table td{line-height:25px}.inner-right-wrap .team-outer-wrap img{width:180px}.requst-bttn2:focus{color:#fff;text-decoration:none}span.foot_time{font-family:"Open Sans",sans-serif;color:#999;font-size:15px;margin:0;line-height:20px}@media print{.calculator-mid-sec .img-box{display:flex;align-items:center}.page{width:21cm;min-height:28cm;margin:1cm auto;border-radius:5px}p.p_hover a{color:#e01919 !important}h1.division-h2{margin-left:16mm}#printableArea{margin:20mm 16mm 7mm 16mm}.calculator-sec .page{margin:0mm 16mm 0mm 16mm}.calculator-mid-sec .img-box .mid-calc-img{width:70px;margin:0;margin-right:15px}.calculator-sec .right-content .right-label{width:180px}.calculator-sec .calc-left-label{width:155px}.calculator-mid-sec .img-box .box-head{font-size:16px;width:200px;text-align:left}.calculator-mid-sec.invoice .dollar-bg{margin:0}.calc-bottom-sec{padding:0}.calculator-sec.invoice-calc .dollar-bg{text-align:left}header,.inner-banner-out,.footer-wrap-out,.tw-wrap,input.printer-btn{display:none}.print-full-width{width:100%}}h3.faq-q.acc_head{margin-top:0;margin-bottom:0}h2.trans{line-height:1.6;font-weight:300 !important;font-family:sans-serif;color:#333;text-transform:capitalize;margin:0;letter-spacing:1px;font-size:24px}h2.faq-q{font-size:16px}@media (min-width: 768px) and (max-width: 1024px){.home-form.cf .col-md-8{flex:0 0 33.333333%;max-width:100% !important}.home-form.cf .col-md-4{flex:0 0 33.333333%;max-width:100% !important}}@media (max-width: 767px){.header-wrap .requst-bttn2{width:200px;text-align:center;margin:16px auto !important;display:inherit}}@media (min-width: 300px) and (max-width: 575px){.header-wrap{padding-top:100px !important}}@media (min-width: 576px) and (max-width: 767px){.header-wrap{padding-top:80px !important}}.exper-partn{padding-top:25px}.blog-test-wrap .h4{font-size:20px;color:#333;margin-bottom:5px;font-weight:400;line-height:27px}.blog-test-wrap .h4 a{color:#333}.blog-test-wrap .h4 a:hover{color:#e11919}.blog-test-wrap .h5{color:#423335;font-weight:400;font-size:14px;margin:0 0 15px;font-family:"Open Sans",sans-serif}.blog-test-wrap .h5 a{color:#333}.blog-test-wrap .h5 a:hover{color:#e11919;text-decoration:none}.modal-header .modal-title{font-size:20px;color:#fff;line-height:20px}.blog-test-wrap .h3{font-size:26px;color:#000;margin-bottom:20px;text-transform:uppercase;font-weight:400;line-height:21px;padding:0}.side-h3{background:#093794;padding:12px;margin:0;font-size:22px;color:#f4f3f2;line-height:22px;text-transform:uppercase}.inner-left-wrap .side-inner-box .h6{color:#333;font-weight:600;font-style:normal;font-size:15px}.inner-left-wrap .side-inner-box .h6 span{color:#333;font-weight:300;font-style:normal;font-size:15px}.inner-left-wrap .side-inner-box .h4 a{color:#333;text-decoration:none}.inner-left-wrap .side-inner-box .h4 a:hover{color:#e11919}.inner-left-wrap .side-inner-box .h5{color:#333;margin:0 0 20px;font-size:20px;line-height:25px}.inner-left-wrap .side-inner-box .h5 a{color:#333}.inner-left-wrap .side-inner-box .h5 a:hover{color:#e11919}.testi-wrap .h4{color:#333;margin:0;font-weight:600;font-style:normal}.testi-wrap .h4 span{color:#333;margin:0;font-weight:300;font-style:normal}.inner-left-wrap .side-inner-box .h5{color:#333;margin:0 0 20px;font-size:20px;line-height:25px}.inner-right-wrap h3 a:hover{color:#e11919}.inner-right-wrap .team-outer-wrap h3{margin:0;padding:0;font-size:20px;font-weight:400;display:block}.inner-right-wrap h3 a{color:#000}.blog-post-rt-wrap .h3{color:#433234;font-size:28px;line-height:28px;margin:0 0 10px;padding:12px 0 12px 70px;display:block}.request-info-content h2{background:#fff;font-size:17px;font-weight:400;margin:20px 0;padding:5px 0 5px 7px}.contact-wrap h3,.contact-wrap p.custom{margin:0;padding:0 0 15px;font-size:17px;color:#252525;font-weight:400;line-height:30px}.contact-wrap h3 span a,.contact-wrap p.custom span a{font-size:15px;display:block;color:#e11919;text-decoration:none}.contact-wrap h3 span a:hover,.contact-wrap p.custom span a:hover{color:#252525}.social-fig-svg{width:35px;margin:0}.social-fig-svg svg{fill:#464547;transition:all .45s ease}.social-fig-svg svg:hover{fill:#0173af}header.header{z-index:999}figure.social-fig-svg svg{width:35px}figure.social-fig-svg.fb svg{width:41px;margin-top:-3px}.foot-address p{margin-top:0px;padding-top:0px}@media (max-width: 749px){.foot-sub-links h3{text-align:center}.foot-sub-links p{text-align:center}.social-wrap{padding:15px 0;border-bottom:1px dotted #ccc;display:flex;justify-content:center}.social-wrap.contact{padding:0;border-bottom:0 dotted #ccc;display:block}}@media (max-width: 600px){table td,table th{font-size:12px}}@media (max-width:481px){.videos-div{width:100% !important}}.page{width:21cm;min-height:29.7cm;padding:2cm;margin:1cm auto;border:1px #d3d3d3 solid;border-radius:5px;background:white;box-shadow:0 0 5px rgba(0,0,0,.1)}.subpage{padding:1cm;border:5px red solid;height:256mm;outline:2cm #ffeaea solid}@page{size:A4;margin:0}@media print{.page{margin:0;border:initial;border-radius:initial;width:initial;min-height:initial;box-shadow:initial;background:initial;page-break-after:always}}@media print{.calculator-mid-sec .img-box{display:flex;align-items:center;display:none}.calculator-mid-sec .img-box .mid-calc-img{width:70px;margin:0;margin-right:15px;display:none}.calculator-mid-sec .img-box .box-head{font-size:16px;width:200px;text-align:left;display:none}.calculator-mid-sec.invoice .dollar-bg{margin:0;display:none}.calc-bottom-sec{padding:0;display:none}}.resource-page .main-title{font-size:30px;font-weight:800;line-height:1.2;text-align:center;color:#e11919;margin-bottom:10px}.resource-page p.sub-title.md{font-size:18px;font-weight:bold;margin-bottom:10px}.resource-page p.text-center{text-align:center}.resource-page p.sm{font-size:14px}.resource-page p.fw600{font-weight:600}.resource-page .list-wrap .number-list{color:#e11919;font-size:22px;font-weight:600;float:left;margin-top:-2px}.resource-page .list-wrap .cnt-wrap{padding-left:20px}.resource-page .list-wrap .cnt-wrap .h2{font-size:21px;font-weight:600;color:#000;text-transform:uppercase;margin:0 0 8px}.red-txt{color:#e11919 !important}.resource-page .main-title{font-size:30px;font-weight:800;line-height:1.2;text-align:center;color:#e11919;margin-bottom:10px}.inner-right-wrap ul.list-none li{background:none;padding-left:0}.resource-page ul.list-none{margin-bottom:10px}.resource-page table{width:100%}.resource-page td,.resource-page th{text-align:center;padding:5px;line-height:1;font-size:14px;font-weight:normal;vertical-align:middle}.resource-page th{background-color:#e11919;text-align:center;font-size:14px;font-weight:400;color:#fff}.resource-page th:hover{background-color:#e11919;color:#fff}.resource-page tr{border-top:1px solid #ccc}.resource-page .over-row{background-color:#fff}.resource-page .over-row:hover{background-color:#f1f1f1}.resource-page .pdf-sec{width:100%;clear:both;padding:20px 0 25px 0;margin-bottom:25px;display:inline-block;border-bottom:1px solid #ccc}.resource-page .n-pdf{float:none !important;display:inline-block;width:auto !important;margin-bottom:8px !important}.resource-page .post-rate{padding:0px;text-decoration:none}.resource-page .post-rate li{list-style-type:none;border-bottom:1px solid #f1f1f1;padding:5px 0}.resource-page .post-rate li a{text-decoration:none;color:#000;font-size:13px}.resource-page .left{text-align:left !important}.resource-page table{border-top:1px solid #ccc;border-left:1px solid #ccc}.resource-page td,.resource-page th{border-bottom:1px solid #ccc;border-right:1px solid #ccc}.resource-page td table tr td{border:none !important}.resource-page td table{border:none !important}.resource-page td,.resource-page th a{color:#000 !important;text-decoration:none !important}.resource-page table{margin-bottom:15px}p.mb-5{margin-bottom:5px}ul.red-txt li,ul.red-txt li a{color:#e12424}ul.red-txt li a{text-decoration:underline}ul.red-txt li a:hover{text-decoration:none}.vertical-mid-50{padding-top:50px}.resource-page .lg-tbl-title{font-size:20px;font-weight:800;margin-bottom:12px}p.my-2.mb-40{margin-top:20px;margin-bottom:20px;font-weight:bold;font-size:22px;line-height:1.5}.table-sm-left{max-width:450px}.table-sm-left td{padding-left:10px;text-align:left}.resource-page .bottom-wrap{padding-left:20px}@media (max-width: 1199px){.resource-page .main-title{font-size:26px}.table-scroll{width:100%;overflow-x:scroll}.table-scroll #table1{width:900px}}@media (max-width: 991px){.vertical-mid-50{padding-top:0}}.auth-wrp-outer img{margin-top:10px}.auth-wrp-outer p:first-child,.auth-wrp-outer p:nth-child(2){margin-top:0px}.auth-wrp-outer p{margin:0 0 15px;font-weight:400}.progress{position:absolute;bottom:-10px;left:0;height:10px;background-color:#e11919;transition:all linear .1s;min-width:1%}.nav-outer{position:relative}.col-md-3.blog-left-container .blog-left-wrap{padding:10px;position:sticky;top:120px}.col-md-3.blog-left-container{height:100%}.col-md-3.blog-left-container .blog-left-wrap ul{padding-left:0;padding-top:10px}.col-md-3.blog-left-container .blog-left-wrap ul li a{cursor:pointer}a.active-h2{color:#093794}