Posted By Seamus Barton
Addressing Accuracy Tips
Whenever you create a bulk mailing campaign, an early step is deciding on who you want to reach, and how. Does your mail piece speak to individual households, or general neighbourhoods? Current clients, or potential clients—or both?
If you opt for Personalized mail projects, a strong customer database is your best friend—as the main difference between Personalized mail and Neighborhood mail is simply that; the addresses.
While newer businesses with generic promotional material might prefer to mail Unaddressed projects toward specific demographics and letter carrier routes, a serviceable client data list always drives a higher response rate.
Collecting detailed client information—enough customer contact information to fulfill Personalized mail campaigns—speaks volumes about your company’s business culture and customer service standards. For businesses fortunate enough to possess mail-able client data, here are some valuable Canada Post tips for maximizing address accuracy:
• Ongoing maintenance – to provide opportunities for customers to update their contact information
• Address Validation and Correction Software – to remove foreign and in-house addresses from the database
• Printed list of invalid addresses – to identify addresses that require more information and/or modification
• Rented accurate address lists – to save you hours and costs
• Design relevant/detailed forms – to ensure that full and necessary customer information is collected
For a full reference of Canada Post’s Addressing Guidelines, download the PDF here:
For a list of Canada Post-approved Address Validation and Correction Software, click here:
About: Seamus Barton
Seamus Barton joined Troi Mailing Services in 2014 after graduating from York University with a Bachelor’s Degree in Professional Writing. As a manager of print and direct mail solutions, he sees how words play an important role in personalizing any experience. Seamus’ passion for writing motivates him to provide frequent direct marketing content that supports each Client’s individual needs. Please chat with Seamus about commercial printing and direct mailing campaigns, or about how to marry digital and physical strategies for optimal Smartmail Marketing success.
You can connect with Seamus on LinkedIn or by calling Troi Mailing Services at 1-866-486-0423 or via email at firstname.lastname@example.org. Read his latest article featured in Direct Marketing Magazine on “Dimensional Mail: Marketing’s Buffet Lobster“