Posted By Seamus Barton
8 Benefits of Using Brochures for Your Marketing
Troi Mailing Services is a leading Canadian business specializing in mailing solutions in Toronto. We work with businesses of all shapes and sizes, designing, printing, and distributing mailers such as:
One of the most popular types of mailing solutions in Toronto is a business brochure. Brochures take your mailers a step above by providing informative, attractive, and interactive marketing messages to your customers.
Are you considering brochures, but unsure if they’re a cost-effective mailing model for your brand? Here are 8 advantages to choosing brochures.
1. Brochures are small but impactful
No consumer is looking to read an entire book before breakfast. When we check the mail, we want quick, easy-to-digest content, with a meaningful message to take away with us. That’s exactly what a brochure offers you. As far as mailing solutions in Toronto go, brochures are one of the top ways to get your information across without overwhelming your recipient.
Brochures are not only small in terms of content to read but also in size as well. Brochures are easy to fit into mailboxes, fold into a purse or laptop bag, or even tuck into a pocket when necessary. This makes them easy to transport and share.
2. Brochures offer a sense of authority
For a few reasons, brochures come across as more professional than the average mailer. They have a sense of organization, purpose, and authority that a flyer or a postcard don’t always carry. To put it plainly, brochures are the suit jacket of the mailer world.
Brochures might include copy, infographics, images, charts, graphs, and more. You can also add a QR code to your brochure while maintaining the voice and professionalism of your brand.
3. Brochures are affordable mailing solutions in Toronto
Like any other marketing medium, mailers have their pros and cons. Brochures simply have more pros to consider. One of these advantages is affordability. As far as printing goes, a brochure doesn’t take up any more space than a standard 8.5 x 11 piece of paper. The difference is in how the ink is distributed.
Brochures can be folded to look like booklets. They maximize the appearance of effort and professionalism while maintaining the same surface space as most modern mailers. This means that you pay about the same, but get to send a lot more to your customers in one mailer.
4. Brochures are trusted by modern consumers
Brochures are the type of media you see in your doctor’s office, dentist’s clinic, and lining the walls of educational facilities. This makes brochures seem a little more trustworthy than a random letter that might appear in a mailbox.
Modern consumers are all about having the best of the best, and brochures suggest just that. There’s a reason that shoppers spend so much time researching products and reading reviews before buying. It puts them in the driver’s seat and offers control over their purchases. Brochures provide that same feeling. They appear as an educational tool more than an advertisement, and this makes your brand seem more trustworthy.
5. Brochures are attractive
Brochures have the benefit of being both a readable piece of media, as well as a visual aid. Many brochures have photos or infographics inside, offering some aesthetic to your ad. Brochures can also be folded in different ways to catch the eye and engage the reader. This is an attractive quality for consumers as they sort through their mail.
So many mailers look alike these days, thus finding a brochure with an alluring title and eye-catching cover photo is just the thing to make a recipient sit up and take notice.
6. Brochures are quick to distribute
Brochures are the perfect size for any mailbox, including a P.O. Box, or a small mailbox at your home. Thin, lightweight, and small in size, brochures aren’t difficult to carry or distribute, making them a favourite among mail couriers and distributors.
At Troi Mailing Services, we partner with Canada Post, ensuring our customers’ brochures are delivered in pristine quality and in a timely manner. Getting information to your customers has never been easier.
7. More than one way to get in touch
Brochures are multi-faceted mailers. Sure, you can send them by mail, but you can also stock brochures in shops, community centres, information centres, and more. Brochures are a great take-home resource for company retreats, in gift bags for customers, and as information guides at special events.
More Canadian businesses are choosing to use brochures to keep customers interested and pass on information about important products or services. If you run an eCommerce business, brochures can be mailed. In a brick-and-mortar business, it’s a tangible offering to pass out to customers to visit the shop or office.
8. Brochures work!
Brochures are one of the leading mailing solutions in Toronto because they work. In fact, around 89% of direct mail, like brochures, gets read or at least scanned. Brochures arrive sans envelope, making them easy and quick to consume on the walk from the mailbox to the front door.
Modern consumers want to get information quickly. We’re used to asking our mobile devices questions for quick answers, or typing queries into search engines for immediate results. When we check out mail, we want to see the same fast information at our fingertips, and brochures offer just that. No need to look for the facts; they’re staring consumers in the face the moment they open their mailbox.
Contact Troi Mailing Services to Learn More
Troi Mailing Services is an expert in mailing solutions in Toronto. Working within GTA for so long, we understand the layout of the city, and what consumers in our communities are looking for in their mail. If you’re a business owner hoping to make a difference in your current marketing game by adding brochures to your campaign, we can help.
Troi Mailing Services will work with your company to capture your brand image and transfer it to a brochure. We can print and distribute your brochures following your brand guidelines. Want to know more? We invite you to contact Troi Mailing Services today by calling 1-866-486-9350 or visit us online for a free quote.
About: Seamus Barton
Seamus Barton joined Troi Mailing Services in 2014 after graduating from York University with a Bachelor’s Degree in Professional Writing. As a manager of print and direct mail solutions, he sees how words play an important role in personalizing any experience. Seamus’ passion for writing motivates him to provide frequent direct marketing content that supports each Client’s individual needs. Please chat with Seamus about commercial printing and direct mailing campaigns, or about how to marry digital and physical strategies for optimal Smartmail Marketing success.
You can connect with Seamus on LinkedIn or by calling Troi Mailing Services at 1-866-486-0423 or via email at firstname.lastname@example.org. Read his latest article featured in Direct Marketing Magazine on “Dimensional Mail: Marketing’s Buffet Lobster“
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