Posted By Seamus Barton
6 Ways Email Marketing Can Boost Your Customer Retention
Email marketing and direct mailing services in Toronto go hand in hand. Adding one to your marketing campaign is beneficial; adding both is a game-changer.
At Troi Mailing Services, we help Canadian businesses optimize their direct mail marketing game. From printing to distributing, we offer the highest quality in paper products, and partner with Canada Post to ensure your mailers arrive on time and look their best.
If you’re considering adding email marketing to your direct mailing services in Toronto, there are plenty of benefits to consider. In fact, many businesses are choosing to mail and email the same information to consumers to ensure it is received. Want to know more about the advantages of doubling up your customer correspondence? Here are 6 ways that email marketing can boost your customer retention.
1. Immediate delivery
Direct mail services in Toronto provide a tangible form of information to local consumers. Canada Post is quick, but email is certainly quicker. Adding an email campaign to your direct mail campaign gets the details you want to share with your customers more quickly. If you’re working on a retention case, this speedy mail arrival could be a saving grace.
Email automation is another tool to use when pairing a direct mail and email campaign. You can schedule emails to send around the time that your direct mailers are expected to arrive. Why? This provides a backup for the information you’re sending in the mail. If customers don’t take an interest in one form of mail, they may take an interest in the other.
2. Analytics reporting
Email is not only quick to send and receive but also quick to monitor. You can watch the results stream live, with detailed reports on how long it took a recipient to open mail, whether they replied, and other interesting details. This helps you plan your next campaign, and learn from your mistakes with real results that you can count on.
For customer retention, this gives you ample opportunity to see where things might have gone wrong, and ensure mail is being received.
This is a great accompaniment to your direct mail services in Toronto because it lets you gauge the response to information you share before you print it. How are people responding to your campaign? Is it worth investing in paper and ink? These are all benefits of a mailer and email partnership.
3. Personalized messages
Email is an excellent way to get personal. Mailers, too, can be personalized, and at Troi Mailing Services, we find that the two types of correspondence personalize very differently. As email is digitized, it’s simple to collect personal bits of information, especially if your customer is filling out a form to receive newsletters and other correspondence.
For customer retention efforts, personalization is a necessity. No customer wants to receive generic mail asking them to stay a loyal customer – they want businesses to recognize them as individuals and speak to them directly.
Consumers respond well to personalized information. Whether by mail or email, customers are more likely to take interest in a message if it is addressed to them, includes relevant information, and talks to them on a personal level. Email is a great way to engage customers and even get them to connect to your brand through social media and other platforms.
4. Video sharing
Direct mail lets you share engaging aesthetics, including images, infographics, charts, and more. Adding email to your marketing campaign lets you add video to the mix. Video has become a widely accepted and hugely popular mode of sharing information. You can embed a video directly into an email, or share a link with consumers to visit your video themselves.
Video sharing for customer retention is smart. It lets you share personal insights from your business, a day-in-the-life-of montage, or a direct message to your customer. This humanizes you and lets your customers see that you’re more than just a brand name.
You can also add a QR code to your mailer so customers can access the video if the email goes amiss.
5. Emails are welcoming
Customer retention doesn’t always apply to a customer who might be on their way out. You can use customer retention tactics proactively. Welcome emails are a fun way to show new customers that you care. Reach out with a thank you, and offer an exclusive incentive for sticking with your brand.
You can tell your customer that the code for their offer is coming by mail. That’s where your direct mail services in Toronto come in to provide new customers with coupon codes, or free samples, brochures, and more.
6. Email offers control
Modern consumers want to be in control of their correspondence. Nobody wants to be bombarded by branded emails 5 times a day. Email allows your customers to choose how frequently they receive correspondence, whether they want a weekly email blast or a monthly newsletter; it’s easy to schedule.
Use this information from your email campaign to schedule your direct mailers accordingly. Customers who like less correspondence during the month will respond better to fewer direct mailers as well.
Why choose both?
With email being so much quicker than direct mail, why do both? Email gets stuck in junk filters or is easy to scan over or delete. Your immediate email delivery offers consumers the chance to see what you want to say right away, but your direct mailer is a permanent resource with no chance of getting lost in the filter.
Contact Troi Mailing Services Today
Interested in learning more about partnering your mailing services in Toronto with your email marketing campaign? We’d love to help. Troi Mailing Services works with businesses across Toronto, offering various solutions including the printing of:
We also supply data processing, variable imaging, direct mail advertising, and not-for-profit mailing. To chat with one of our experienced representatives, we invite you to call us at 1-866-486-9350, or visit us online to get a free quote today.
About: Seamus Barton
Seamus Barton joined Troi Mailing Services in 2014 after graduating from York University with a Bachelor’s Degree in Professional Writing. As a manager of print and direct mail solutions, he sees how words play an important role in personalizing any experience. Seamus’ passion for writing motivates him to provide frequent direct marketing content that supports each Client’s individual needs. Please chat with Seamus about commercial printing and direct mailing campaigns, or about how to marry digital and physical strategies for optimal Smartmail Marketing success.
You can connect with Seamus on LinkedIn or by calling Troi Mailing Services at 1-866-486-0423 or via email at email@example.com. Read his latest article featured in Direct Marketing Magazine on “Dimensional Mail: Marketing’s Buffet Lobster“
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