Posted By Seamus Barton
3 Best Direct Mail Marketing Tactics For Real Estate Agents
In an industry as brutally competitive as real estate, where agents compete against large firms with endless marketing budgets, direct mail marketing can give you the edge you need to differentiate yourself effectively.
You need to demonstrate to your prospects that you are an expert in the field. Sending them relevant and timely information through postcards is one way to show them you are in tune with trends in your local market. Direct mail pieces also allow you to stay in touch with prospects without appearing too aggressive. Below are some direct mail marketing ideas.
1. Direct Prospects to a Personalized URL (PURL).
Consider leveraging your local real estate data, statistics, and other relevant information in creative ways to generate leads. For instance, you could send mail pieces containing a QR code for your prospects to scan, or suggest that they manually type in a specific URL to access somewhat privileged information that will aid in a sale or property acquisition. Such information may include open house reviews, weekly reports, and personalized market updates that are accessible once the prospects sign up or follow you on social media.
2. Map Local Sales
Real estate agents naturally stay apprised of purchases, sales, and other property-related events taking place in their target areas. Consider creating mail pieces that contain information on sales of recent listings with the address and data on pricing, number of days on the market, and so on, for your audience to make their own analysis. Your mail piece can be in the form of a market report, review, or activity update. The objective is to generate interest and get them to join in on the action.
You can also go a step further and include a map with pins indicating recently sold properties. This will allow them to assess the value of their home in relation to properties around them. Plus, you can invite the recipients to your website, where they can get an estimate of the value of their home.
Prospects depend on the experiences of your previous customers to assess how you do your business. Sending direct mail pieces containing testimonials from extremely pleased and satisfied customers tells your prospects that they will also be content with the outcome if they work with you. The mail item can include news of recent listings and sales, market prices, listing time, and such information, as well as a couple of testimonials.
Targeted direct mail marketing provides a great opportunity for agents and realtors to build prospects into clients. By providing useful and compelling information, you can establish yourself and your brand as an expert in the industry. If prospects feel like they can trust you to meet their needs, they will contact you when they decide to sell.
Interested in adding direct mail marketing to your advertising mix? Please call our Toronto mailing house at 1-866-486-0423. Troi spells success, one letter at a time!