Print Catalogues in the Digital World
Every business needs a user friendly and responsive website. Yet, many consumers still find it difficult to find the information they’re looking for on a product site. Although you can remind your customers and leads about specific offers, products, services, and categories using email newsletters, your customers are are bombarded with similar emails, including spam, that can make your efforts futile. Print catalogues actually help a lot when it comes to marketing and boosting sales.- Print works One of the reasons why print continues to be a major component of marketing campaigns is because it just works. Research shows that about 80% of consumers respond to direct mail immediately, whereas only 45% follow up on their emails immediately. In fact, the response rate for direct mail is 4.4% compared to 0.12% for email. This is the primary reason why both small and large businesses continue to invest in print catalogues. The global investment in advertising print was $45.2 billion, and is projected to grow by an average of 4.5% per year until 2024.
- Idea generation A recent survey revealed that 44% of consumers would like to receive fewer catalogues. However, 58% of participants in the same survey claimed that they get lots of ideas from going through catalogues, and another 30% said they relied on retailer catalogues even while browsing items online before making a purchase.
About: Seamus Barton
Seamus Barton joined Troi Mailing Services in 2014 after graduating from York University with a Bachelor’s Degree in Professional Writing. As a manager of print and direct mail solutions, he sees how words play an important role in personalizing any experience. Seamus’ passion for writing motivates him to provide frequent direct marketing content that supports each Client’s individual needs. Please chat with Seamus about commercial printing and direct mailing campaigns, or about how to marry digital and physical strategies for optimal Smartmail Marketing success.
You can connect with Seamus on LinkedIn or by calling Troi Mailing Services at 1-866-486-0423 or via email at seamus@troimail.com. Read his latest article featured in Direct Marketing Magazine on “Dimensional Mail: Marketing’s Buffet Lobster“
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