Blog
Get Creative with Direct Mail Marketing
As we have seen with many of our most successful mailing campaigns, creativity is a hugely effective mail marketing strategy. Aside from the usual creative content, exciting masthead fonts, bright colours on postcards, etc. Novelty in the mail piece form is often more difficult to create.
Community Mailboxes and Accessibility
Canada Post’s five-point action plan to cut costs involves an important discussion on accessibility. As community mailboxes will replace door-to-door home delivery services, virtually all mail recipients will travel longer distances in order to reach their mailboxes. The question of adequate access then arises.
Segmentation And Its Effects On Direct Mail
Segmenting data is a key component in any direct mail strategy. Think of is as separating the "Can Buys, from the will buys" The idea here is to focus on the will buys for each campaign. Keep your focus on the targets with the highest propensity to buy from you.
Evolving Direct Mail
Add some zing to your mail marketing! Mail plays well with other marketing channels and is a great center piece to many campaigns. There are ways to add some technology to your current print and mail strategies, below are a few recent trends.
Why We Need To Stop Pay-To-Pay Bill Fee’s
Here is an interesting article on paper based billing and organizations that bill for them. By: Ellen Roseman On Your Side, Published on Fri Aug 29 2014 Toronto Star Billing customers is part of the cost of doing business. So, why are you being asked to pay for the privilege of getting your monthly statements in the mail?
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