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Tips For Combining Your Social And Direct Mail Campaigns

The customer journey that consumers take to eventually convert is not a straight path. They try different channels, mediums, avenues, and devices, bouncing regularly until they find something they like.

Tips For Combining Your Social And Direct Mail Campaigns
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3 Ways To Engage Inactive Customers Through Direct Mail

Marketers across the globe have been focused on growth efforts, with reference to acquiring new customers. However, experts claim that the smartest, cheapest, and most effective way to sustain or grow your business is to focus your efforts on retaining existing clients.

3 Ways To Engage Inactive Customers Through Direct Mail
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How Flyers Help Promote Your Products

While flyers, together with brochures and postcards, may seem old-fashioned, they can be beneficial depending on the type of business you have. Flyers are particularly great for promoting products, services, and special events, such as a music concert, a sale, or a store opening, cost effectively.

How Flyers Help Promote Your Products
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4 Advantages Of Direct Mail Over Email Marketing

Today, many consumer inboxes are filled with promotional emails from different companies. With such cluttered emails, it is nearly impossible to get your email noticed or opened. In fact, an unsolicited promotion is highly likely to end up in the trash folder and your mailing address put on the spam filter.

4 Advantages Of Direct Mail Over Email Marketing
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Best Practices For Direct Mailing

According to a print ad survey conducted by Compu-Mail, about 73 per cent of consumers prefer direct mail as opposed to other types of ads; 40 per cent of recipients try a new business suggested by direct mailing, spend 25 minutes with direct mail, and 30 minutes with catalogues; and 48 per cent keep the mail for future reference.

Best Practices For Direct Mailing
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