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Is Your Direct Mail Marketing Campaign Environmentally Friendly?
One of the biggest arguments against the use of direct mail marketing and other forms of print advertising is the environmental impact. With the increased adoption of digital technologies, paperless offices are often seen as superior and more progressive.
Direct Mail Marketing To Physicians: 5 Best Practises
Many marketers today focus their efforts on digital advertising channels. But when marketing to medical practices, you don’t want to appear as intrusive or spammers, so traditional marketing tactics such as direct mailing may work best.
What Is Omnichannel Marketing?
The consumer journey has changed dramatically in the last two decades. At one point, customers relied on print media advertisements and window-shopping to gain insight before purchasing a product or service.
The 3 Objectives Of Direct Mail Marketing
The DMA claims that the overall volume of direct mail has remained relatively steady over the years, even with the popularity of online forms of marketing such as social media and emails. Many consumers, especially those aged between 18 and 34, take pleasure in receiving relevant and informative mailpieces at any point in the consumer journey.
What’s The Role Of Your Direct Mail Campaign In The Customer...
Businesses and marketers often forget to stick to the basics when creating their marketing campaigns. Clear and effective messages are essential at every consumer touchpoint as they are what makes the consumer journey memorable.
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