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Expert Tips to Follow When Designing a Brochure

With all the technological devices and platforms being incorporated into almost every aspect of our lives, it’s no surprise that informational brochures may seem like a tool of the past. However, despite our digital world, printing brochures remain an effective tool for marketing a business, event, service, or product.

Expert Tips to Follow When Designing a Brochure

Direct mail brochures are an excellent way to convey important information and capture a snapshot of your business and what it has to offer, all in an easy to read and engaging pamphlet. A well-designed brochure can help enhance your business and can be used to reach a large number of potential consumers.

Brochures provide a physical snapshot of your business, which can be stored and shared with others. With the right tips and tricks, you can create and print brochures that will not only be highly informative but a great tool for advertising to your consumers and persuading them to respond to your call for action.

If you’re looking to create a successful brochure for your business or service, here are some top tips to follow:

1. Plan your brochure carefully

Planning and researching before creating your brochure will help you create a final product that achieves its purpose. When you do your research, try to look for other flyers, brochures, postcards, and other successful direct mail designs to get a few ideas for your brochure. This way, you can then create a more effective and strategic brochure to target your intended audience and spark their interest. You could even reach out to a direct mailing list of potential customers to see what it is they’re looking for. Troi Mailing Services can help source the ideal prospect mailing list. The next stage of the process is planning and outlining what you want your brochure to look like. This involves selecting the type of font and colours based on the type of brochure you are trying to create. The style and design you choose for your brochure will vary based on whether it’s intended to be professional or informal. Regardless of the type of brochure you’re creating, it’s important not to overwhelm your readers and direct mail recipients. Stick to simple title and body fonts, as required.

2. Choose your colours wisely

The types and combinations of colours you use on your brochure can speak volumes. Although colours, if used correctly, can be very effective, the opposite can be true as well. This creates one of the biggest challenges for brochure designers because different colour schemes can elicit different emotions in people. The best way to incorporate colours into your brochure is to try to limit them and include no more than two colours. This being said, if your company or business has signature colours, use them in your brochure and in all of your direct mail printing orders. Are you trying to convey a fun, festive message for a food event? Or a more relaxed and serene feeling for a new spa opening? Whatever the message, choose your colour scheme to match it.

3. Simplicity is never overrated

A well-designed brochure doesn’t necessarily equate to one which is jam-packed with information. When designing your brochure, it isn’t necessary to fill up every blank space with text, a graphic, or colours. Overcrowding your brochure can be overwhelming for your readers and could detract from the main message you are trying to put forth. Keep your brochure from looking messy and overcrowded by using text, graphics, and colours in moderation. One of the ways to take a minimalist approach for your brochure is to refrain from using too many different font types. As pretty as all the font types may appear, they tend to negatively impact your brochure if used in excess. Select a font type for your headings and another for your body text. Or, use a signature font for your company or business and stick to that font throughout the brochure.

4. Convey your message with clarity

When designing a direct mail brochure, you are working with limited space, so, unfortunately, you cannot include every detail and statistic about your company or business. Alternatively, you should carefully select your achievements, information, and feature some of your popular services. Try to trim your information down and only highlight the key points for your readers. This is so they don’t get confused or overlook the main point of the brochure. The best way to convey a clear message is to avoid using complicated or frilly words that your readers will either not understand or miss the main message. Use concise and straightforward language to make your point to your readers.

5. Include a call-to-action

No matter how well designed your brochure or direct mail package is, if it doesn’t include a call to action and the necessary contact information, it is virtually useless. Whether recipients want to book an appointment or reservation right away, or simply want to get a little more information, you need to ensure that the name, phone numbers, website, social media accounts, business email, and any other contact details are clearly visible on your brochure.

6. Think about paper quality

A well-designed brochure should always be visually appealing, so it should be printed on high-quality paper. The thickness and the coating on the paper can be selected based on the type of brochure you are designing. Some designs are more suitable for matte, rather than gloss. The quality of the paper you use can help you establish that good first impression and signify a confident company or business. Although higher-quality paper like a linen stock can be relatively more costly, it’s worth the extra cost as it will result in a brochure that stands out and indicates your commitment to quality to readers. Brochure mailings are one of the many tools available to market and advertise your budding business, company, service, or event. Creating a well-designed brochure requires some thought and planning, but can be a very effective tool to capture a snapshot of your business and highlight some of the best aspects. Always aim to create a brochure that is worth keeping and is a quality product that can last a long time. At Troi Mailing Services, we know what a well-designed brochure can mean for your business and we will collaborate on your elevated brochure mailing vision. We understand the various mail formatting requirements of Canada Post and USPS for brochure mailings, and our friendly team of professionals can help you satisfy all of those requirements. If you would like to learn more about creating and printing a brochure for your business, as well as specific direct mail design requirements, call Troi Mailing Services in Canada at 1-866-486-9350 or contact us here.

About: Seamus Barton
Seamus Barton - Author
Seamus Barton joined Troi Mailing Services in 2014 after graduating from York University with a Bachelor’s Degree in Professional Writing. As a manager of print and direct mail solutions, he sees how words play an important role in personalizing any experience. Seamus’ passion for writing motivates him to provide frequent direct marketing content that supports each Client’s individual needs. Please chat with Seamus about commercial printing and direct mailing campaigns, or about how to marry digital and physical strategies for optimal Smartmail Marketing success.

You can connect with Seamus on LinkedIn or by calling Troi Mailing Services at 1-866-486-0423 or via email at Read his latest article featured in Direct Marketing Magazine on “Dimensional Mail: Marketing’s Buffet Lobster

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