Posted By Seamus Barton
Advantages of Direct Mail Over Internet MarketingWorking with the GTA mailing service allows you to reach prospects in the area surrounding your business. All you have to do is prepare your direct mailing piece and select your target neighbourhoods, after which the mailing house handles the rest – delivering every mail piece to the indicated address.
Direct mail marketing offers a number of advantages over Internet marketing, including:
- Increased ROIDirect mail pieces can be in any form, from postcards to coupons to product samples, all of which can dramatically increase sales. Promotional coupons and offers are particularly effective when tied in with holidays or special events for customers, such as an anniversary or birthday. Compared to Internet marketing, direct mail allows you to put something tangible in the hands of your prospects. Studies show that consumers save mailed coupons for later use and even share interesting mailings with others.
- Selective targeting of customersGetting a high-quality mailing list from Toronto mailers, containing updated data of your target audience, can make a huge difference in putting your brand in front of people who are likely to be interested in the products or services you provide. Internet marketing, on the other hand, can attract a lot of traffic to your website that largely comprises generic visitors who may not necessarily be looking to buy from you. With direct mail, you can target your most loyal customers or a group of consumers – women, other businesses, seniors, etc.
- Control and flexibilityDirect mail marketing allows you to choose when to mail and what format to send depending on your budget. For low-budget options, you can simply send a postcard, brochure, or letter to get your brand in front of your target audience. Alternatively, you can send product samples or more creative direct mail pieces, or collaborate with other businesses to share the cost, like by including your coupon in best-selling products.
- Superior reachDirect mail enhances your reach in different ways than Internet marketing. For B2B businesses, all your prospects have a mailing address, meaning that you can reach everyone doing business with you directly. For B2C businesses, you can reach a market segment that is not Internet savvy and would otherwise not be able to learn about your business via your website or social media accounts. You can even tailor your direct mail pieces to appeal to this specific demographic.