5 Unified Print Solutions for Multi-Channel Success

If your business is only advertising on one platform, you’re missing valuable opportunities to acquire new customers, boost sales, and improve brand visibility. Businesses now need more than one channel to reach their audience.

Integrated print solutions combine traditional print materials with digital platforms, allowing businesses to launch highly effective multi-channel marketing campaigns. 

What is a multi-channel marketing strategy?

Multi-channel marketing is an essential strategy for modern businesses. Its premise is simple: your audience uses multiple platforms every day, so you should too.

Cross-channel promotion allows you to reach more customers in more places and ensures that no prospective customers fall through the cracks in your advertising efforts. By launching coordinated ads in print, email, social media, and websites, your campaign is more likely to succeed.

What are unified print solutions?

Unified print solutions refer to the set of integrated printing services offered by commercial printers, like Troi Mailing Services. These solutions include everything from design and personalization to printing and distribution.

Consistency is crucial to maximizing your multi-channel marketing results. Every advertisement needs to feature consistent messaging and branding, including printed ads. Otherwise, audiences are less likely to recognize your brand and remember your message.

At Troi Mailing Services, we understand the importance of brand consistency in multi-channel marketing. That’s why our integrated printing solutions include personalization and professional design for effective cross-channel promotion.

The Benefits of Multi-Channel Marketing

Boosted Brand Awareness

In order to build strong brand awareness, people need to encounter your brand multiple times. The more interactions a person has with your brand, the more memorable you become. This also makes them more likely to choose your brand when they’re ready to buy. That’s why visibility is essential to brand awareness and, ultimately, brand success.

Multi-channel campaigns ensure that your brand is seen. When your ad can be found in their mailbox, on their social media feed, and in their email inbox, it’s impossible to miss.

Increased Customer Engagement

Multi-channel marketing increases touchpoints with your customer base. More touchpoints translates to more engagement since fewer customers are missed.

Furthermore, printed advertisements are particularly effective at generating engagement. Digital ads are often ignored, but traditional media have a personal element that grabs your attention. Therefore, adding integrated printing to your marketing campaign is a great way to boost overall engagement.

Greater Resilience

Relying on a single marketing channel can be risky and less effective. Digital ads, in particular, are sensitive to algorithm changes, outages, and ballooning budgets. Diversifying communication across digital and print media ensures campaigns are less vulnerable to disruption and optimized for success. Multi-channel strategies are resilient and maintain momentum, even if one channel underperforms or goes offline.

Establish Legitimacy and Trust

Familiar brands feel more legitimate and trustworthy in the eyes of consumers. As a result, brand recognition is directly correlated with higher conversion rates. Multi-channel marketing improves brand visibility, leading to better awareness and higher sales.

Moreover, high-quality print materials add credibility to your brand. Professionally printed brochures, letterheads, catalogues, and other print media make your business feel more established and trustworthy. This is yet another reason why your multi-channel campaign must include integrated print advertising!

5 Types of Unified Print Solutions in Multi-Channel Marketing

1. Direct mail campaigns

Direct mail campaigns are the ultimate unified print solution. They use integrated printed media to improve the effectiveness of multi-channel campaigns. 

Mail pieces can direct recipients to online platforms, like custom landing pages or social media accounts, through QR codes and PURLS. Similarly, you can send special coupons or event reminders to your target demographic, encouraging them to visit your physical store or attend a sale or event.

Troi Mailing Services is your one-stop shop for direct mail fulfillment in Toronto. We combine professional design, commercial printing, personalization, delivery, and analysis to streamline the entire process. Plus, our expertise cannot be beat!

2. Printed advertisements

Printed advertisements can be distributed through direct mail campaigns, local publications, or in person at an event or physical store. Regardless of the distribution method, quality is key. People will keep high-quality, beautifully printed media for weeks or months, thus extending the shelf life of your ad.

At Troi Mailing Services, our commercial printing capabilities ensure top-quality marketing materials that align with your messaging and branding. Our in-house design team and extensive printing expertise have made us Toronto’s go-to option for printed advertisements.

3. Variable imaging

Personalization is extremely important in traditional advertising. Adding personalized elements to printed media significantly boosts engagement and response rates. After all, people are more inclined to respond to messages that feel relevant to them.

Modern variable data printing (VDP) allows for rapid customization of names, addresses, layouts, coupon codes, PURLS, and QR Codes. With Troi Mailing’s VDP services, you can achieve personalized, integrated printing at scale at an affordable rate.

4. Professional design

An attractive design can make the difference between a mail piece being overlooked and one that’s kept on the fridge for weeks. That’s why a great design is just as important as great print quality. However, this is often easier said than done.

Professional designers exist for a reason, which is why Troi Mailing Services has a team of expert designers ready to assist with your next advertising campaign. We’ll balance integrating your branding principles with effective, persuasive design.

5. Campaign analysis

Without a thorough campaign analysis, it’s hard to know whether your marketing efforts have been successful. Troi Mailing Services can help with this too. We have more than three decades of direct mail experience, so we understand what works and what doesn’t and how to determine where improvements should be made.

Furthermore, we can help you leverage profile reports on your audience to better customize your message.

Contact Troi Mailing Services for Integrated Printing Solutions in Toronto

Troi Mailing Services offers unified print solutions, so you can optimize your traditional advertising and multi-channel marketing strategy. We are Toronto’s leading direct mail fulfillment and commercial printing company with decades of industry experience.

From design to printing and campaign analysis, we’re here to help. To learn more about integrated printing solutions in Toronto, call Troi Mailing Services at 1-866-486-0423 or contact us online.