How Creative Print Collateral Boosts Brand Identity

Every modern business should be working towards building a strong identity. A recognizable brand inspires trust and loyalty among its customers, which leads to sustainable, long-term success. Creative print collateral is one of the most effective ways to boost your brand identity.

Printed marketing materials don’t just communicate special offers; they convey your brand’s personality, values, and visual identity. They also enhance your business’s credibility, helping to ensure that consumers remember you for the right reasons and trust your goods and services. From postcards to flyers and brochures, well-crafted print collateral moves your business closer to its goals.

What is print collateral?

Print collateral is every printed material that represents and markets your brand. This includes direct mail pieces (like postcards, brochures, and flyers), promotional printing (like business cards and flyers), signage, and internal communication documents. Distribution of these items is similarly varied. For instance, print collateral appears at conferences, sales meetings, fundraisers, and, of course, in direct mail campaigns.

Effective print collateral communicates your brand’s identity and values, as well as your offer and/or message. It’s a fantastic way to build familiarity and trust among consumers, while moving you closer towards your business goals.

In an increasingly digital world, printed marketing pieces stand out as a tangible and credible extension of your business. They are more memorable than digital ads, and leave a lasting impression on audiences as a result. High-quality print advertisements also convey professionalism.

By partnering with an experienced commercial printer and direct mail fulfillment company, like Troi Mailing Services, you ensure that your print collateral makes a positive (and lasting) impression on potential and existing customers.

How does print collateral build a strong brand identity?

You need consumers to remember, trust, and prefer your brand, especially over your competitors. Building a strong brand identity is a vital step in doing this. Through consistent branding and effective marketing, audiences come to learn who you are, what you stand for, and what you sell. This familiarity and understanding help ensure that they choose your goods or services when it comes time to buy.

A strong brand identity is essential to the success of your business. And marketing print collateral plays a vital role in establishing your brand identity.

1. Reinforces visual consistency

Every piece of custom print must adhere to your brand guidelines. Wherever and whenever audiences encounter your brand, they should see the same colours, fonts, and logos; otherwise, they won’t know it’s you!

Every business needs to have clear branding guidelines that describe its brand’s visual identity. It should cover your brand typography, colours, logo, graphics, tone, and voice. Using the same visual identity across all materials solidifies brand recognition.

2. Enhances brand recognition

Visual consistency is a foundational component of brand identity, since it’s impossible to establish brand recognition without it. In order for consumers to trust your brand and choose you over your competitors, they need to know who you are. The more often a consumer comes across your branding, the more familiar and trustworthy your brand becomes.

Custom printed materials also have a longer “shelf life” than digital ads, which further strengthens brand recognition. High-quality print is not fleeting; rather, it creates lasting, positive impressions. Beautiful designs and enticing offers encourage audiences to hang onto your mailer, even if they’re not ready to buy just yet.

3. Builds credibility and trust

A recognizable brand is usually a credible one (unless you are being remembered and recognized for the wrong reasons). However, print collaterals are particularly effective at building trust and credibility, especially over digital advertisements.

Audiences view printed materials more favourably than online ads. Tangible items are more credible and professional, meaning they help increase trust in your brand and prove your legitimacy.

4. Supports multi-channel marketing

Printed marketing collateral strengthens your other advertising efforts, including your online presence and digital ad campaigns. This integrated approach to marketing is called “multi-channel marketing.”

Cohesive branding across all platforms creates a seamless customer experience and strengthens your brand identity. You can easily integrate print and digital by including QR codes, personalized URLs, and branded hashtags on your printed pieces.

Designing Effective Creative Brand Assets

Without effective design, your creative brand assets are unlikely to deliver the desired results. However, good design is often easier said than done. Troi Mailing Services offers professional design services to help. Our highly creative in-house graphic design team is available to assist you with all of your design needs.

The best designs feature:

• Consistent branding elements
• Visual hierarchy
• Whitespace
• High-resolution visuals
• Clear and concise messaging

Types of Marketing Print Collateral

• Postcards: Compact and eye-catching, these are the most direct form of direct mail since no envelope is required. They’re a great way to have a high impact at a low cost.
• Flyers: This versatile folded print collateral can be distributed through direct mail campaigns or in-person events. They can communicate a number of valuable messages to customers.
• Letterheads: These provide customers with valuable, tailored information in a professional manner. They can also be used for internal marketing communications while reinforcing your visual identity.
• Brochures: Need more room? Brochures have enough space to provide detailed information about your business, products, or services. You can use them for promotions, new product launches, offers, or events.
• Magazines and catalogues: These showcase more products and services in a single piece of print collateral.

Do you want to learn more about any of these printed marketing pieces? Just ask the experts at Troi Mailing Services. We specialize in custom printing for direct mail distribution.

Custom Printing From Troi Mailing Services

Troi Mailing provides commercial custom printing services in Toronto. We offer both press printing and digital printing to best suit your needs. Our team has more than three decades of commercial printing experience, so we’re experts at delivering projects on time and within budget (even on those unexpected rush jobs!).

Furthermore, we understand the principles behind effective design and high-quality printing, ensuring that every piece of print collateral leaves a positive impression on recipients.

To learn more about custom printing of print collateral, call Troi Mailing Services at 1-866-486-0423 or contact us online.