An eye-catching business flyer can help to not only draw attention to a product or service you are offering, but also convert sales by enticingly delivering important details, such as for an event. Part of the success of a flyer marketing campaign depends on getting reliable flyers distribution services. But more importantly, it must be creatively designed to get the audience interested in the content. Fortunately, you don’t need to be a professional designer to create a flyer that fulfills both purposes.
Here are the basic steps for making an awesome flyer:
Step 1: Preparation
The first step for any design project should be to create a plan. Define the purpose of your campaign: to showcase, present an offer, inform about a business or product, etc. This will affect the design or layout of your flyer, so it is important that you think about it carefully before proceeding.
Step 2: Choose a format
Once you have defined the objective of your flyer, you need to choose the most appropriate format to get the message across to your target audience. For instance, a one-sided flyer is sufficient for promoting an event or offer, while a three-sided flyer can help deliver more information about a business.
Step 3: Pick a design
The flyer should capture the reader’s attention and direct the eyes in a clear and concise manner. For a small print space, consider applying an irregular grid. You can also make the flyer stand out with a strong photo, bold typography, or bright colours. For more corporate businesses, an understated or restrained design may be best.
Step 4: Maintain brand identity
It is important that the reader is able to relate the flyer to your company. Use your brand colours, logo, and typography, but do it in a creative way, using gradients and transparencies so it is appealing.
Step 5: Rank the content
Keep the content simple and direct. It should be obvious to the audience what the point or purpose of the flyer is, so make sure the key information is at the front and centre. Other details can be provided in smaller text, capitalized, in bold or italics, or in a different font or size for emphasis. Don’t forget to include contact information and a call to action.
Step 6: Make use of graphic resources
Elements such as photography and illustrations can be used to make the flyer appear pleasant and the business approachable. Besides impressing the audience, personable images can be used to convey company values. So choose them carefully.
Finally, double check everything before printing. Check the images, colour, spellings, information accuracy, and everything else to ensure that you are communicating exactly what you want to. Then you can choose the type of paper you want, print the flyers, and contact flyer distribution services to get your message out there.
Interested in adding direct mail marketing to your advertising mix? Please call our Toronto mailing house at 1-866-486-0423. Troi spells success, one letter at a time!