Posted By Seamus Barton
Five Inspiring Ideas for Your Next Event Flyer
Whether you’re hosting a national wedding show or planning a community BBQ, one thing’s for sure: you’ll need to find an effective way to draw people to your gathering. An event flyer is one of the best methods to get your message out there. Not only is it a space for you to highlight important details, but it’s also a tangible reminder of your upcoming event.
From vibrant colour schemes to captivating visuals, there are many ways to make your flyer stand out. If you want to use this creative format for your next event, here are some inspiring ideas to help you get started!
1. Decide what your event flyer will say
Your event flyer will advertise pertinent details, like time and location of your gathering. But this is also a chance to promote your organization’s message, and highlight why you’re holding this event in the first place. Because the majority of space will be used to showcase the details, you won’t have a lot of room left for wordy messages.
So start out by creating a broad message. Then keep whittling it down until you’ve captured the essence of it in a couple of key phrases. This process is a tough one, so plan on spending some time to get it just right. Meanwhile, don’t make your audience hunt for the reason as to why you’re holding this event. Make your message very clear by thinking about its positioning on the page.
2. Use bold colours to draw attention
When designing your direct mail flyer, put some thought into your colour scheme. Bold, vibrant colours are always more effective than pale, bland hues. Even if you’re aiming for a light pastels, be sure to include design accents that are richer in hue. And don’t feel tempted to restrict yourself to a monochromatic colour scheme. Experiment with two or three colours to see how well they complement each other.
Here are some additional tips to keep in mind:
- If you’re working with more than two colours, introduce them in a gradual way that continues to draw attention to the flyer’s focal point.
- A smart way to incorporate more colour is through a well-designed border.
- Make sure the colours are well-coordinated and do not distract from the event’s message.
Even the most well-designed flyers can be ineffective if they’re not printed correctly. Troi Mailing Services offers bulk printing services that will capture the true vibrancy of your chosen colours. To avoid compromising the integrity of your design, have everything printed professionally.
3. Make good use of imagery
Aside from the text, the second most important component of your flyer will be its imagery. Although it may be tempting to slap on your logo and call it a day, an impactful visual component will make your direct mail flyer much more memorable.
Some flyers will incorporate photos of the organizers or shots from previous events. This type of imagery can be distracting, especially if the pictures are of poor quality. Instead, consider using a beautiful watermark, vibrant borders, or geometric vectors. When it comes to imagery, simple is often the way to go.
4. Send your flyers to the right people
There’s no point in creating an exceptional event flyer if it’s getting into the wrong hands. If you’re holding an indie rock concert, you wouldn’t necessarily mail your flyer to a bunch of seniors
Think about your ideal target demographic, and send your marketing materials to this group instead. At Troi Mailing Services, we’re experts in Smartmail Marketing. This innovative approach uses omnichannel strategies and valuable resources from Canada Post to help you target the right audience with the right mediums. Our team can even help you navigate mailing lists and identify demographic groups, so your event flyers are distributed to the right people.
5. Incorporate marketing strategies that go beyond the event flyer
Encouraging people to come to your gathering is one thing. Building on the event’s success is another. Think about marketing strategies that go beyond the event flyer, as this is an excellent opportunity to promote your overall business.
Once people are at your event, they’re officially on “your territory”. You’ve already got their attention, so why not make the most of it? Engaging postcards, informational brochures, and eye-catching posters are fantastic ways to get your message out there. Additionally, name card stickers are a simple, yet effective, way for attendees to get to know each other. When used together, these strategies are great ways to connect with your audience and grow your customer base. Ask the experts at Troi Mailing Services how we can help you design and mail these specialty print marketing materials to hand out at your next event!
For more information on printing event flyers and other direct marketing materials, please call Troi Mailing Services in Scarborough at 1-866-486-0423 or contact us here.