Posted By Seamus Barton
Why Direct Mail Marketing Is Far From Dead
Are you using direct mail marketing for your business? Or have you joined the wagon of people who think that direct marketing is dead? The reality is that direct mail marketing is alive and well and has many benefits in this modern age. Here are some reasons why direct marketing is far from dead, and why it is still a powerful business tool.
Customers are more likely to read your advertisements if you send them via direct mail as opposed to email. There is a lot of spam and clutter in people’s inboxes these days. A lot of people have subscribed to a number of email lists after downloading something or buying a product from a website. Many people do not read most of their emails anymore. They let their emails pile up, pushing off reading them due to lack of time or other reasons. At some point, they realize that their inbox is too large, so they just click on the Select All option to delete or Read All of their emails, except for a select few, all at one time. This is not to say that there is no point in email marketing. What we are saying is that email marketing is not necessarily the most effective option if you want to reach people.
With direct mail, on the other hand, the mailbox has less to sift through. This is especially true now that many businesses are testing out more digital advertising. You have less competition, which is why you should take advantage of the opportunity direct mail marketing provides you with.
Another benefit of direct mail marketing is that it is tangible. It is a lot more personal. It is more real. You might think that emails can be personalized by adding someone’s first name to the subject line, but at the end of the day, emails are still part of “the internet.” Not much on the internet can be as personal as something physical. Email marketing can be very impersonal in nature. Direct marketing, on the other hand, is a lot more personal, simply because it is something they can hold with their own hands in their own homes. To ensure you are making your direct mail personal, try to use the real names of your recipients in the mail, as opposed to something like “dear customer.” A generic salutation is still fine in some cases, but it does not have the same personal effect as addressing the customer by name.
Another reason why direct marketing is not dead is because the costs are fair if you are serious about optimizing your ROI. When you design and target your postcards or your letters smartly, the rate of opening and reading direct mail is high. And if you are mailing a lot of pieces at once, or intend to mail frequently, you can get volume discounts for your mailings. It is worth it considering the benefits that direct mail programs offer you.
To learn more about what direct mail companies can do for your business, call Troi Mailing Services today at 1-866-486-0423 or contact us here.