Posted By Seamus Barton
Where Should You Be Distributing Your Flyers?
When it comes to marketing, few methods are as efficient and cost-effective as using printed flyers.
Printing flyers as part of your marketing campaign is an inexpensive way to capture attention, convey information, and get your campaign or brand in front of as many eyes as possible.
Of course, in order to maximize a flyer’s effectiveness, you have to ensure that it will be seen not just by a high quantity of people, but by high-quality people, too. This includes people who are within your target market and could potentially go from prospects to customers upon seeing your flyer.
Let’s look at a few of the best and most effective places to put your flyers to ensure your message reaches as many prospects as possible.
1. Bus Stops and Shelters
You’ve probably noticed that bus stops almost always include advertisements of some kind, and with good reason: a bus stop is a perfect place to post a flyer or poster.
The reason bus stops make such great locales for advertising is that they offer a captive audience. When they’re waiting for the bus, people linger in the same place for several minutes. If your flyer is one of the only things to look at while they’re waiting, then people will inevitably spend time reading your flyer and consuming your message.
Bus stops are particularly good places to advertise if you’re a small- or medium-sized business because there’s likely to be a high demographic overlap between your customers and people who take public transit.
2. School Bulletin Boards
This is one venue where you’ll have to obtain special permission from the school, but the payoff can be great—especially if your campaign or product targets teachers or parents.
Most schools have a bulletin board that parents check regularly for updates on what’s going on in the school. By posting your flyer on these boards, you’ll be able to get in front of your target audience in a venue that you know they’re likely to often see.
If the school gives the “OK,” with you posting on their bulletin board, it might be worth asking what other advertising opportunities exist within the school. For instance, you could post flyers in high-traffic areas like the gymnasium or cafeteria, where even more people are likely to see them.
3. Checkout Counters
Your business’s checkout counter is a perfect place to post a flyer. People frequently find themselves bored or impatient while waiting in line to checkout, making them more likely to take the time to read your flyer and consume your message.
Flyers that advertise additional services or products work really well at checkout counters. For instance, a car dealership might post flyers at their checkout counter reminding people to get their tires rotated regularly or stock up on windshield wiper fluid.
Using a flyer to advertise supplementary services or offers at checkout is a great way to make your customers aware of these extra options, without asking your staff to engage in upsell techniques that might turn people off.
4. Community Bulletin Boards
Schools aren’t the only places that have bulletin boards. Many community centres, condominiums, chambers of congress and even grocery stores have similar bulletin boards. As with schools, you’ll likely have to secure permission before posting.
Identifying a number of community bulletin boards where you could post your flyer is well worth the time because it makes you more familiar with the places where your target audience congregates. As well, it allows you to start developing valuable relationships with the people who run those community centres.
Like bus stops, laundromats offer a captive audience. People who go to the laundromat tend to linger there for a long time, offering you plenty of opportunities to get your message in front of them.
Some laundromats feature public bulletin boards where you can post your flyer no-questions-asked, while at others you’ll need to secure permission from the owner or manager.
When you’re asking for permission to post on their bulletin board, make sure to also ask if you can post your flyer in even more prominent places like in the front window or on the doors of some of the machines.
6. Neighbourhood Mail or Personalized Mail
One of the best ways to make sure your flyers get seen by the right people is to mail them directly to people in your target market.
If you already have a mailing list, you can mail your flyers to your existing customers and prospects through Canada Post Personalized Mail. This ensures that a high percentage of people who already know and trust your business will receive your message.
If you run a local small business whose customers and prospects all live in a given geographic region, you can also select to mail your flyer to a specific neighbourhood through Canada Post Neighbourhood Mail.
Either way, mailing your flyers offers a number of advantages. People check their mail frequently, meaning they’re highly likely to encounter your flyer and see your message. And as a well-designed flyer is more eye-catching than a plain white envelope, flyers can really stand out in mailboxes, making them even more valuable.
Direct Mail Flyers are Very Effective Local Marketing
Even in today’s digital age, printed flyers continue to be a great and effective way to capture attention and get your message out, especially for small, local businesses.
But after you invest time and money in designing and printing eye-catching flyers, you need to also invest some time choosing the best places to post them in order to maximize your return on investment.
At Troi Mailing Services, we’ve been printing flyers for decades, and can help make sure that your advertisement is eye-catching and effective at standing out.