Tips To Integrate Your Offline And Online Marketing
Integrating your offline and online marketing is an important, and crucial, step in growing your business. A seamless campaign will incorporate direct mailing, paper advertising and a strong online presence – and all of these components should promote the other. If you’re new to online or offline marketing, or are looking for ways to merge these two aspects of your campaign without sacrificing quality on either end, you’ll want to keep the below tips in mind.- Add a QR code directly onto your direct mail to encourage customers to use their phone to get to your website
- Directly add in the URL
- Use online-only offers
About: Seamus Barton
Seamus Barton joined Troi Mailing Services in 2014 after graduating from York University with a Bachelor’s Degree in Professional Writing. As a manager of print and direct mail solutions, he sees how words play an important role in personalizing any experience. Seamus’ passion for writing motivates him to provide frequent direct marketing content that supports each Client’s individual needs. Please chat with Seamus about commercial printing and direct mailing campaigns, or about how to marry digital and physical strategies for optimal Smartmail Marketing success.
You can connect with Seamus on LinkedIn or by calling Troi Mailing Services at 1-866-486-0423 or via email at seamus@troimail.com. Read his latest article featured in Direct Marketing Magazine on “Dimensional Mail: Marketing’s Buffet Lobster“
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