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Printing to Impress: The Staying Power of Print Media and Marketing

Staying power of print media and marketing

While some marketers try to argue that print is outdated—especially with younger generations—the long-term payoff of direct mail advertising still greatly outweighs digital. With a rise in nostalgia culture and an increasing desire to disconnect from online content, print media is experiencing a new life.

Mail advertising gives consumers a tangible extension of your business that they can hold onto over the long term. Allowing the audience to interact directly with your message will have a powerful impact on the customer journey.

As a marketer, you always want to stay ahead of the competition. Recognizing the benefits that print media can have for your business and overall strategy will help set you apart.

Before planning your next marketing campaign, consider why it’s critical to have print as part of the mix.

  1. Print is credible

    Physical mail advertising endorses the idea of legitimacy for your business. Although digital media still outnumbers print, having concrete materials assures consumers that your products are both credible and attainable. With digital media outnumbering print, this makes print more rare and special.

    Print mail-outs allow you to continue building your business’ reputation, while also demonstrating the high calibre of content quality you offer. If consumers trust the materials they are receiving in the mail, they become more likely to follow through with future marketing channels.

    At Troi Mailing Services, we understand the importance of maintaining your brand’s credibility. With a wide range of direct mailing options, our products can help set you apart from any social media ad or digital content out there.

  2. Print is precise

    With mail advertising, you can target specific consumers right at home, ensuring your message gets in front of the people who actually matter. Rather than sending out mass marketing online that may only graze your ideal audience, send out materials that will support the growth of your business. When you can hone in on your audience directly, your intended message speaks greater volumes and remains more memorable over time.

    Knowing that precision can make or break your direct mailing tactics, it’s crucial to have the best tools possible for connecting with consumers. Our best mail advertising services at Troi Mailing Services often use digital laser printing and variable imaging to ensure your personalized messaging and imagery will stand out.

  3. Print is focused

    On a day-to-day basis, we are constantly bombarded by a never-ending flow of digital information. Whether it’s coming from our computers, smartphones, televisions, or tablets, digital marketing often feels like an inescapable force. Printed mail advertising, on the other hand, allows both you and your consumers to take a step back.

    Having a singular print-out gives consumers the opportunity to focus all their energy and attention on your message, instead of flipping between multiple screens. A consumer who is fully attentive to the mail-out in front of them is more likely to resonate with your branding and follow through with the messaging.

    Having a tangible product that your consumers can interact with (both in the moment and later on) will mean the difference between a memorable message or a forgotten print-out.

  4. Print is resilient

    Print has been around much longer than digital—it’s the original form of mass communication. Despite the introduction of radio, television, and even the digital age, print media has remained. In today’s world, especially, print marketing manages to find new and innovative ways to flourish against the constant overstimulation of information online.

    Unlike digital, print has an undeniable staying power. With its tangibility, mail advertisements have a guaranteed lifespan for as long as the consumer keeps the print-out. Where it lacks in instant response, print makes up for in longevity and tactile shareability. Consumers are often more likely to keep physical print-outs in their homes, as opposed to saving an ad or article they come across online.

    Keep in mind that emails can also be deleted or marked as spam, accidentally and purposefully. Having a physical marketing product assures that consumers not only receive your message, but are more likely to read it. Our assortment of direct mailing services guarantees that you’ll have the best products available to impress consumers.

  5. Print is exclusive

    Due to the fact that it is typically more time-consuming and costly to produce printed materials, mail advertising feels more exclusive than digital content. The fact that you have gone out of your way to print the content (often on high-quality paper) means that the content is worth more. These factors can help ensure your messaging holds more weight with the consumer.

    Considering the vast majority of digital content is freely available to everyone online, it quickly feels less personal and, therefore, holds less value for the consumer. In addition, the same messaging tends to be seen on multiple sites or channels, creating an oversaturation of information.

    Having a singular print-out that consumers can actually hold not only makes them feel more connected to your messaging, but also creates the sensation of exclusivity. Our team understands the difference that tangible mail advertising can have on a business, which is why we offer a wide selection of campaigns to choose from.

  6. Print is understandable

    One of the most crucial stages of introducing a new product or service is the education phase. Before you can gain consumer trust, you must first teach them what your business does and how it will benefit them.

    Mail advertising is one of the best and easiest ways to accomplish this because consumers are already familiar with this type of content. Rather than forcing them to learn a new digital platform or experience in addition to your product, print media introduces your message in a familiar way.

    Not only is print material a more approachable medium, but most consumers already have a system in place to house these long-term for reference in the future. Capitalize on direct mail advertising with our lettershop and direct mail advertising services—don’t miss out on a crucial opportunity to connect with your consumers.

Where to Start With Print Advertising

Troi Mailing Services can help design and print impactful pieces. To start printing your direct mail advertisements that connect with consumers, call our team at 1-866-486-9350 or contact us online.

About: Seamus Barton
Seamus Barton - Author
Seamus Barton joined Troi Mailing Services in 2014 after graduating from York University with a Bachelor’s Degree in Professional Writing. As a manager of print and direct mail solutions, he sees how words play an important role in personalizing any experience. Seamus’ passion for writing motivates him to provide frequent direct marketing content that supports each Client’s individual needs. Please chat with Seamus about commercial printing and direct mailing campaigns, or about how to marry digital and physical strategies for optimal Smartmail Marketing success.

You can connect with Seamus on LinkedIn or by calling Troi Mailing Services at 1-866-486-0423 or via email at seamus@troimail.com. Read his latest article featured in Direct Marketing Magazine on “Dimensional Mail: Marketing’s Buffet Lobster

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