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Canada Post has built a stronger postal network by streamlining its processes and upgrading its machinery and equipment. These changes have allowed for more efficient services and enhanced offerings. The catalyst behind this is what Canada Post has coined as Machineable Mail. What makes mail machineable?

Over the years direct mail has been a staple in organizations Marketing initiatives.

There is some breaking news from Canada Post that will impact your direct mail campaigns. Along with the postage rate increase for first class mail that is taking effect on March 31, 2014, Canada Post has introduced a few changes to volume requirements on a few streams of mail. Both changes are set to begin this coming April.

It’s almost here! The price increase to first class lettermail is less than 1 month away. As of March 31, 2014, for Lettermail weighing less than 30g: As direct mail specialists we can help minimize your postage rate increase through the use of our metering services as well as our postal indicia.

By all accounts it looks like the marketplace is renewing its appreciation of the value of direct mail. Our affection for email marketing is waning. Email campaigns are less expensive but they also have a significantly lower response rate than direct mail. Like most things in life, you get what you pay for.