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Personalization is crucial for successful direct mail campaigns, as it leads to greater response rates. With personalization, you ensure that your message reaches the right people: the prospective customers who are most likely to purchase your product or service, attend your event, or subscribe to your mailing list.

The success of your direct mail campaign depends, in part, on how eye-catching and impactful the design is. Effective design attracts the attention of recipients, encouraging them to take a closer look and see what you have to say.  Conversely, poor or unattractive design means your mailer is more likely to be overlooked.

The future is multi-channel. If your business is still relying on one or two platforms for advertising, then it’s time to broaden your horizons. Multi-channel marketing is key for brand awareness, customer acquisition, and sales conversion.

It’s crucial for modern businesses to build a strong brand identity. Without it, you’ll have a hard time standing out from your competition and establishing a loyal customer base! Although many decisions are involved in forging a brand identity, switching to custom printing is one of the easiest choices you can make.

Lettershop services refer to tasks associated with the execution of a direct mail campaign. These include, for example, folding, machine insertion, and labelling. These steps must be completed to the highest standard to ensure a professional brand image. However, this process can be very time-consuming.