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How to Create an Effective Direct Mail Sales Piece
Almost anyone can throw together a flyer and mail it out to thousands of people across the city. A successful direct mail campaign, however, requires a bit more planning and expertise. Since digital advertising took off, marketing professionals viewed direct mail as an outdated strategy.
2019 Trends in Direct Mailing
Direct mail has proven to be hugely successful in growing Canadian businesses. From rewarding loyal customers to attracting new clientele, tangible direct marketing materials are a welcome departure from our digitally-saturated environment.
What is Smartmail Marketing?
With today’s seemingly endless bombardment of advertising, businesses must work more intelligently to capture the attention of consumers. There was a time when using just one medium, either direct or digital, was enough to persuade an audience.
5 Interesting Facts About Direct Mailing
Despite today’s heavy reliance on digital platforms, hard-copy marketing materials are also essential for a successful campaign. Many people assume there’s a constant war between online communications and direct mail. But the truth is, marketing initiatives are most effective when digital and direct strategies are used simultaneously.
Can Variable Imaging Increase Sales?
If you own a business, one of the most effective ways to generate new leads is through a direct mail campaign. The recipients, however, will be much more likely to respond if the marketing material is addressed to them personally or tailored to their specific needs.
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