How Direct Mailing And Digital Marketing Can Work Together
At one point, marketers may have considered digital marketing as a unique strategy whose execution was completely separate from traditional direct mail advertising. But with a shifting media landscape, it is becoming increasingly apparent that marketers need to adapt their marketing mix and strategies for maximum impact.- Merge Commercial Print And Digital You should consider creating a digital tie-in with your offline campaign. This does not necessarily mean printing your newsletter on a brochure or creating the same postcard and e-card. There are more effective ways to increase the reach of your direct mail campaign, like by directing recipients to a landing page, social media page, or video. You could also incorporate QR codes onto the mailer. These strategies help to increase customer engagement and allow you to track your target’s interests online.
- Personalize The Message Thanks to the personal data you can harness from your online marketing campaigns, you have a lot more information about your target audience that you can use to reach them more directly and effectively with direct mailing campaigns. Create custom mail pieces that take into account your target’s age group, interests, region, and other factors so they are meaningful and engaging for optimal ROI.
- Align Your Marketing Campaigns
About: Seamus Barton
Seamus Barton joined Troi Mailing Services in 2014 after graduating from York University with a Bachelor’s Degree in Professional Writing. As a manager of print and direct mail solutions, he sees how words play an important role in personalizing any experience. Seamus’ passion for writing motivates him to provide frequent direct marketing content that supports each Client’s individual needs. Please chat with Seamus about commercial printing and direct mailing campaigns, or about how to marry digital and physical strategies for optimal Smartmail Marketing success.
You can connect with Seamus on LinkedIn or by calling Troi Mailing Services at 1-866-486-0423 or via email at seamus@troimail.com. Read his latest article featured in Direct Marketing Magazine on “Dimensional Mail: Marketing’s Buffet Lobster“
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