Posted By Seamus Barton
How can I save on production costs?
During the initial quoting stage, our staff will advise on production options that will help keep your expenses cost-efficient without reducing the success of your direct mail campaign. Here are some things to consider when trying to reduce your production cost…
- Plan Ahead:
It’s a good idea to plan your marketing initiatives for the year in advance, because it can make a substantial difference in the cost-effectiveness of your direct mail campaign. For example, producing envelopes in larger quantities to use over the course of several months reduces the unit cost of your campaigns.
- Choose Your Format:
Unique direct mail formats stand out in the mailbox. However, some formats, such as die-cuts and unusual sizes, can increase production and delivery costs. The same can be said for metallic inks and special varnishes. A simple format and smart design with a compelling message can be just as effective as something extravagant.
- Clean Up Your Mailing List:
Sending duplicate mail pieces to Clients is a waste of money, unless it is intended. Perform a National Change of Address (NCOA) once a year to make sure you have the most up-to-date postal information in your database.
- Segment and Personalize:
Direct mailing to a small group of the “right” people is often more effective than mailing to everyone. Mailing fewer, more focused pieces can help secure better results. Segmenting your list to a targeted audience and personalizing your message to be relevant to that audience will maximize your direct mail response rates.