How Mail Advertising Can Help Grow Your Small Business
Direct mail advertising is a huge asset to small businesses. This engaging, tangible marketing model delivers brand messaging in a way that faceless digital marketing tools often miss. For small local businesses looking to make a mark in their community, direct mail can enhance brand recognition and customer engagement.
Direct Mail Marketing Trends for 2022
Direct mail marketing has had an upsurge recently, as businesses realize it has a larger return on investment than digital mail campaigns. On average, direct mail campaigns are at least 9% more effective than email campaigns. This is a huge margin, providing a wider range of new consumers to visit webpages and engage in new products or services.
Key Direct Mail Marketing Statistics From 2021
Direct mail marketing may not be as new as modern digital marketing trends, but that doesn’t mean it’s any less effective. Research shows that direct mail marketing recipients are 28% more likely to purchase than consumers who don’t receive a mailer. It’s tried and true!
How to Tell if Direct Mail Marketing Is the Right Strategy for You
After word of mouth, direct mail is the oldest marketing tool available. As the name suggests, direct mail sends tangible marketing materials to customers through the mail.
6 Tips for Determining Your Target Market for Direct Mail
Identifying your target market is the first step in any successful direct mail marketing campaign. In fact, target marketing will give you the power to direct your marketing budget in ways that benefit you the most. It also allows you to send out brand messages to a well-defined audience that is more likely to respond to you than any other group.
- Brochures
- Direct Mail Campaign
- Direct Mail Flyer
- Direct Mail Marketing
- Direct Mailing
- Direct Marketing
- Drone Delivery
- Email Marketing
- Flyer
- Fulfillment Services
- General Category
- Graphic Design Trends
- Industry & Culture
- Lettershop
- Magazine Marketing
- Mail Campaign
- Mailing Service
- Marketing
- Mortgage Companies
- Omnichannel Marketing
- Postcard Marketing
- Presentation Folder
- Print Campaign
- Restaurant Marketing
- Variable Imaging
