8 Reasons Why Millennials Engage With Direct Mail
It is hard to believe that a generation that has grown up in the digital area, glued to their mobile devices and obsessing with selfies, would take a minute to go through direct mail, and then follow up on an offer or deal.- Interest In The Product/Service: 75 per cent of millennials claim that they find the mail they receive to be valuable.
- Make A Connection: 92 per cent of millennials are influenced to make a purchase decision by direct mail, compared to 78 per cent who are influenced by email.
- Promotional Items: 90 per cent of millennials claim they prefer postal delivery over email when receiving promotional items.
- Engagement: 82 per cent of millennials claim that they read direct mail from a range of retail brands, while 54 per cent actually look forward to receiving printed retail catalogues in their mail. Furthermore, 63 per cent of millennials who respond to direct mail make a purchase within three months.
- Incentives: 73 per cent of millennials use coupons delivered via direct mail when making purchases.
- Reliability: 90 percent of millennials consider direct mail advertising to be reliable. In fact, those between 18 and 21 read mail immediately if it arrives 62 per cent of the time.
- Quality And The Image: 25 per cent of millennials claim that reading mail is a leisure activity because of this reason.
- Entertainment: 80 per cent of millennials expect brands to entertain them, and direct mail fulfils this need.
About: Seamus Barton
Seamus Barton joined Troi Mailing Services in 2014 after graduating from York University with a Bachelor’s Degree in Professional Writing. As a manager of print and direct mail solutions, he sees how words play an important role in personalizing any experience. Seamus’ passion for writing motivates him to provide frequent direct marketing content that supports each Client’s individual needs. Please chat with Seamus about commercial printing and direct mailing campaigns, or about how to marry digital and physical strategies for optimal Smartmail Marketing success.
You can connect with Seamus on LinkedIn or by calling Troi Mailing Services at 1-866-486-0423 or via email at seamus@troimail.com. Read his latest article featured in Direct Marketing Magazine on “Dimensional Mail: Marketing’s Buffet Lobster“
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