Posted By Seamus Barton
7 Things to Include on your Trade Show Printing List
Whether you’re a wedding planner or an auto parts manufacturer, a convention or trade show is one of the best ways to grow your business. Not only is it a platform to showcase your products and services but also a fantastic opportunity to connect with others in the industry. When planning a trade show, a lot of effort will be spent on securing the venue, arranging refreshments, and coordinating booth logistics.
Once all the groundwork is in place, it’s time to start thinking about your printed materials. Trade show printing must be carefully planned and executed to ensure your items are useful, engaging and impactful. We’ve created a helpful list to ensure you have everything ready on the big day:
1. Business cards
Although most companies have some sort of online presence, many people still enjoy the tangibility and dependability of a good old-fashioned business card. Make sure you have enough on hand by making these a priority on your printing checklist. On the day of the trade show, keep these business cards in multiple places like your briefcase, pockets, booth table or luggage. This way, you’ll always be prepared no matter where you happen to be.
2. Flyers & Brochures
A colourful flyer outlining your services or a catchy brochure about your top products are great ways to inform potential clients of the work you do. Lots of people will be walking by your booth without stopping, and many will gladly accept a flyer or brochure even if they have no intention of pausing to chat. These promotional materials will help get your company name out to those who are interested.
Partner up with a professional printing firm to produce the best materials possible. Avoid printing promotional items on an office computer; quality is often compromised. Troi Mailing Services use top quality bulk printers and inks to capture the vibrancy of your designs.
A range of signage in varying sizes and formats is crucial to the success of your trade show. If you’re a photographer, you may want to display a colourful poster featuring some of your best shots. If you’re a homebuilder, you might consider a special display showcasing your award-winning layouts. Whatever industry you’re in, find ways to get creative. Troi Mailing Services offers large format printing for all types of signage, including banners, A-frames and even flags. We also offer digital and laser printing to produce custom printed variable materials.
4. Order sheets
Although many companies are taking orders from a digital device, many businesses still prefer paper instead. Be sure to include order sheets on your trade show printing checklist, and get enough copies made so you don’t run out. Have them handy, so you can quickly close the sale once you see that a client is interested. By simplifying the ordering process, you’ll be in a better position to make back your initial tradeshow investment.
Everyone loves freebies, so take advantage of this by getting some notepads printed in bulk. These notepads should be fun, colourful, and clearly state your business and contact info. Not only are these a practical item that everyone can appreciate but they’ll also keep your company name front of mind.
Your trade show printing checklist can include more than materials that will be needed on the day of. Consider printing some postcard mailers that can be sent out before and after the event. Remind valuable customers that you can’t wait to see them at the upcoming trade show, then send another direct mail postcard after the event to follow up.
A well-designed catalogue can convey a touch of luxury and class. These booklets are something that clients can keep with them long after the trade show has ended. Catalogues and magazines are particularly beneficial for companies who offer visually appealing products.
Many home builders, clothing designers and wedding planners will spend the time and money to create a beautiful catalogue showcasing their offerings. Magazine and catalogue mailings are usually saved for very hot prospects who have a good chance of turning into buyers, so handing them out to everyone that visits your booth may not be cost-effective.
For more information on trade show bulk printing in Toronto, Scarborough, Mississauga, Hamilton, Vancouver, Calgary, Montreal and other cities, please call Troi Mailing Services at 1-866-486-0423 or contact us here.
About: Seamus Barton
Seamus Barton joined Troi Mailing Services in 2014 after graduating from York University with a Bachelor’s Degree in Professional Writing. As a manager of print and direct mail solutions, he sees how words play an important role in personalizing any experience. Seamus’ passion for writing motivates him to provide frequent direct marketing content that supports each Client’s individual needs. Please chat with Seamus about commercial printing and direct mailing campaigns, or about how to marry digital and physical strategies for optimal Smartmail Marketing success.
You can connect with Seamus on LinkedIn or by calling Troi Mailing Services at 1-866-486-0423 or via email at firstname.lastname@example.org. Read his latest article featured in Direct Marketing Magazine on “Dimensional Mail: Marketing’s Buffet Lobster“
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