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7 Reasons Why You Still Need Trade Show Brochures

Significance of trade show brochures

This year has brought along many challenges that we could not have prepared for. Events such as weddings, conferences and festivals have been postponed with officials unable to give a date on when these events could resume. As 2021 goes on, many of us are wondering what events will look like now.

As the world opens back up, trade shows will also make a big return. But this time around, organizers will need to put in extra work to plan out safety protocols, room capacities and social distancing. While it’s unlikely events like these will go completely back to normal soon, you can still take some crucial steps to make sure that your business is ready for the future.

We recommend that you plan out your trade show displays, signage and print materials well in advance to ensure that your print and delivery deadlines are met before any important event. With that being said, many businesses make the mistake of thinking that tangible print materials are obsolete now that online presence has grown.

The truth is, printed materials such as brochures are still highly effective ways to grab the attention of your customers and show them what you have to offer. While it is certainly useful to be able to send them a digital copy, sending out a physical notice gives them more incentive to take the next step.

Here are the reasons why trade brochures are still effective for your marketing needs:

1. Brochures grab attention

Brochures use a combination of text and image to be visually pleasing and grab the attention of any passer-by. They have the potential to be incredibly engaging, and unlike a webpage that might not load properly on every device, a brochure will look great no matter where it is sitting.

2. Brochures are cost-effective

Not all businesses have the budget needed to invest heavily in direct mail marketing their services or products. However, allocating part of your marketing budget into highly effective and budget-friendly marketing materials like brochures will help you get the most bang for your buck. You can hire an affordable brochure designer to help you integrate your company’s branding within the brochure; Troi can certainly help with design work. Plus, many other businesses at the trade show will also be using them, so you wouldn’t want to be the odd one out.

3. Brochures have a lasting impact on your audience

Brochures tend to stick around in households for at least 38 more days compared to other types of marketing materials. While they’re there, they will likely be circulated around the home, and they might even be shared with a neighbour or two. During this intimate time, your audience will start to become more familiar with your brand and even start establishing loyalty towards it. Then, when they need your products or services, your brand’s name will be the first to pop into their minds.

4. Brochures help you reach your target audience

Marketing brochures allow you to reach your prospects, as long as you are sending them out to a targeted direct mailing list. Brochures that enter your audiences’ doors will always be noticed. Just think about take-out menus that people tend to collect and save for future use. Brochures are handy for those times we don’t feel like cooking and want to just order from a menu.

Brochures also make it possible for you to teach your audience during public events like tradeshows. While it’s great to increase your brand awareness through face-to-face chatting, giving out a brochure ensures that your brand will stay longer in people’s minds. Having a memorable design will also play a critical role in helping them remember your business.

5. Brochures allow you to explain your brand in more detail

Unlike most online marketing tools, brochures do not have a pesky character limit you must adhere to. For example, Facebook ads only allow you to have 25 characters with a description of 125 characters, and it’s the same story for Google ads or Bing ads.

This isn’t the case when you use a brochure. Brochures give you a lot more space to work with, and they allow you to adequately describe your products, services and your brand. There is virtually no character limit if you design your brochure correctly.

6. Brochures can easily be distributed through multiple channels

With an online ad or website, there is only one way you can open it or be exposed to it. On the other hand, there are several different ways you can deliver brochures. You can distribute them at shopping malls, newspaper stalls, trade shows or exhibitions and through direct mail campaigns. Some other popular ways to distribute brochures include adding them into a packaged order, placing them in your reception area or keeping a few copies around to hand out to potential clients.

7. Brochures help you become an authority in your industry

While online advertising continues to gain popularity, brochures send the message that you are a reputable, established brand. A brochure can show that you are willing to invest in your clients and customers often expect printed material from brands that are already established.

In fact, not having any printed materials with your branding can send out the opposite sign that your business is still in the beginning stages. However, it’s important that you take the time to design your brochure so you don’t end up with one that’s rushed and damages your credibility. Take the time to make sure that your brochure fully reflects your brand’s image and vision.

Printed brochures are still an effective marketing tool for your business, plus you can easily use them alongside your online marketing efforts. They are easy to use, affordable and many organizations who decide to use them reap the rewards.

To learn more about brochures or direct mailing services in Toronto, call Troi Mailing Services at 1-866-486-9350 or contact us online here.

About: Seamus Barton
Seamus Barton - Author
Seamus Barton joined Troi Mailing Services in 2014 after graduating from York University with a Bachelor’s Degree in Professional Writing. As a manager of print and direct mail solutions, he sees how words play an important role in personalizing any experience. Seamus’ passion for writing motivates him to provide frequent direct marketing content that supports each Client’s individual needs. Please chat with Seamus about commercial printing and direct mailing campaigns, or about how to marry digital and physical strategies for optimal Smartmail Marketing success.

You can connect with Seamus on LinkedIn or by calling Troi Mailing Services at 1-866-486-0423 or via email at Read his latest article featured in Direct Marketing Magazine on “Dimensional Mail: Marketing’s Buffet Lobster

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