4 Ways To Personalize Your Direct Mail Campaign
Have you ever been the recipient of a sales letter that seemed rather impersonal? The information didn’t resonate with you in any way and you didn’t feel as if the letter was speaking to you personally? Were you inclined to respond? Probably not, and that’s how your prospective customer will feel if you embark on a direct mailing marketing campaign that is not targeted. There are various strategies you can use to make your mailing much more personal, and as a result increase your response rate. Here are a few suggestions:
About: Seamus Barton
Seamus Barton joined Troi Mailing Services in 2014 after graduating from York University with a Bachelor’s Degree in Professional Writing. As a manager of print and direct mail solutions, he sees how words play an important role in personalizing any experience. Seamus’ passion for writing motivates him to provide frequent direct marketing content that supports each Client’s individual needs. Please chat with Seamus about commercial printing and direct mailing campaigns, or about how to marry digital and physical strategies for optimal Smartmail Marketing success.
You can connect with Seamus on LinkedIn or by calling Troi Mailing Services at 1-866-486-0423 or via email at seamus@troimail.com. Read his latest article featured in Direct Marketing Magazine on “Dimensional Mail: Marketing’s Buffet Lobster“
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