New technologies and design practices continue to transform the marketing industry, which is exciting for marketers tasked with designing direct mail marketing campaigns. It takes a combination of creativity and strategic edge to come up with a winning direct mail strategy.
Direct mail is a unique advertising medium that offers choices in creative formats to help you make a lasting impression. When it comes to mailing promotional items, direct mailing houses do not always require you to put things in an envelope. You could, for instance, mail a bottle with just a shipping address and stamp on it.
There is, indeed, a lot of freedom for direct mail marketers when it comes to making an impression on the target audience. Here are some interesting promotional items to consider for your next campaign:
- Imprinted objects
As stated before, direct mailing services sometimes allow you to send out a number of items without a box or package. Simply imprint your logo, brand, and contact information on useful and industry-related items. For instance, a dentist can send a toothbrush, a dry cleaner a lint brush, and any business a pen.
- Microfibre products
Households use microfibre items on a nearly daily basis, so sending out a branded microfibre cleaning cloth maximizes the visibility of your brand in the homes that you target.
- Seasonal items
A typical direct mail marketing campaign takes between 2 and 3 months, from idea creation to sending out the mail. If you intend to use seasonal items, you must move fast so your mail is still relevant when it arrives. For instance, mail that will be sent in the spring could include imprinted seed cards, while mail targeting the holiday period could include gift packaging such as collapsible bows. Sports schedules could also make great gifts for the right audience at the start of a season or before a tournament.
If your business offers multiple products or services, you can send your audience a calendar to introduce them to one of your products every month. Studies show that many households have about 4 calendars, each of which is referred to about once a day. This provides year-round exposure of your business to potential clients.
- Product samples
It is always a good idea to give your target audience a taste of what you offer. Product samples could be anything from samples of the high-quality materials you use to miniature-size products.
Keep in mind that you are trying to get your target audience to open your mail. The less the recipient knows about you, the more creative your approach needs to be to get them interested enough to open your mail. So don’t be afraid to test new ideas.
Interested in adding direct mail marketing to your advertising mix? Please call our Toronto mailing house at 1-866-486-0423. Troi spells success, one letter at a time!