During the initial quoting stage, our staff will advise on production options that will help keep your expenses cost-efficient without reducing the success of your direct mail campaign. Here are some things to consider when trying to reduce your production cost…
In order to achieve best quality printing, your creative files should be provided as high quality resolution Portable Document Format (PDF) with crop marks and bleeds where applicable. Crop marks are thin lines placed at the corners of an image, page or artwork layout to indicate where the paper should be trimmed after printing. Bleeds describe an image that extends beyond the crop marks to ensure that there is no white margin left along the trimmed edges.
Address zones must be at least 6.35cm (height) x 8.89cm (length). Standard Canada Post indicia must be at least be at least 19mm tall, to a maximum height of 35mm.
Troi Mailing Services has 25 years of direct mail experience. As an accredited Canada Post Smartmail Marketing Expert Partner, we know the postal system comprehensively. Here are some ways you can reduce postage costs on your direct mail campaign:
Quality assurance is an import element of database management. Troi Mailing provides two data services to our Clients to reassure you that your mailing list is up to date.
Direct mail success can be measured and analyzed more precisely than other mediums. Troi Mailing Services staff will be pleased to outline common industry practices that you can incorporate within your campaign to help measure its success.
For an acquisition mailing (designed to acquire new business), a response rate of 1% – 2% is considered successful. For more targeted personalized mailings, every industry has distinct expectations. For example, not-for-profit renewal mailings (designed to obtain gifts from existing donors) should work toward a successful response rate of 8% to 10% by industry standards.
Direct mail response rates are dependent on many factors, but the three most important factors are Target Audience, Creative and Offer.
Other factors that affect response rates:
The more personalized you make your direct mail campaign, the greater chance you will incite the recipient to take action.
When I was searching for a company to handle my mailers, Troi was the first company that came up. I contacted them and I’m glad that I did! I have worked with the Troi Mailing & Timeline Printing team (Peter and Ken) for a couple of years now.
You and your team made it very easy for us and the reason that we kept coming back is because of the service, speed of delivery and the fact that you answer the phone!! Believe me it makes the biggest difference to be able to call and get a quick response.
Wow!! What service! Please convey our thanks to the Troi staff who did such an outstanding job that our BioTechnica trade fair mailing was finished a full 2 days before the promised date.
Posted by Seamus Barton on 14 November 2018
Business and commercial documents typically feature a heading at the top of the sheet of paper showing the name of the organization, logo, brand, address, and watermark at the centre of the page, all of which make up the letterhead or notepad...Read MoreView All