How do I keep my postage costs down?

Troi Mailing Services has 25 years of direct mail experience. As an accredited Canada Post Smartmail Marketing Expert Partner, we know the postal system comprehensively. Here are some ways you can reduce postage costs on your direct mail campaign:

  1. Cleaning Up Your Duplicate Address Records:
    Troi Mailing Services’ dedicated data team will eliminate any duplicate or invalid addresses from your direct mailing list, so you can optimize your postage funds.
  2. Direct Mail Weight and Size:
    Direct mail comes in a variety of sizes, shapes, and forms. Weight and size are the primary drivers for postage costs. For example, if you normally mail out a full-size catalogue to your customers, consider sending a smaller digest-size catalogue with links to your full online catalogue. While weight is an important factor, dimensions are critical too. Minimize costs by keeping your mailing within the window for Standard “Personalized Mail” (formerly known as Addressed Admail).
  3. Review Your Postage Options:
    There could be other postage categories to best suit your direct mail pieces. You may be using one option, when another, less expensive option would also be appropriate for your business. These postal category options can include Personalized Mail (formerly known as Addressed Admail), Publications Mail (Pubmail), Machineable Lettermail, Incentive Lettermail, Postal Code Targeting (PCT), Small Packet (USA and International), and USPS Marketing Mail. Each category has different requirements, delivery times, and benefits. Please contact your Troi Mailing Services representative at 1-866-486-0423 when trying to determine which postage option will work best for your direct mail campaign.
  4. Convert To A Neighbourhood Mail Campaign:
    Neighbourhood Mail (formerly known as Unaddressed Admail) has the lowest postage rate and can provide you with a successful direct mail campaign. Neighbourhood Mail (formerly known as Unaddressed Admail) works well as a prospecting, acquisition or branding tool. This type of mailing can target apartments/condos, houses, farms and businesses. Canada Post ‘s Precision Targeter program will provide you with a broad range of criteria to choose from, and targets specific letter carrier walks that will match closely to your intended audience profile. Neighbourhood Mail (formerly known as Unaddressed Admail) is often used to make the first connection to your targeted audience, and provides you with an opportunity to establish new relationships.
How can I update my mailing list?

Quality assurance is an import element of database management. Troi Mailing provides two data services to our Clients to reassure you that your mailing list is up to date.

  1. Troi Mailing Services uses Canada Post address validation software to identify and remove duplicate and invalid addresses within your address files. Troi will provide a duplicate address file and invalid address file that you can use to clean up your database.
  2. National Change of Address (NCOA) processing will help identify Clients that have moved or passed away in the last five years. This will help you to ensure that your Personalized Mail gets to the right person at the right address before it enters the mail stream. National Change of Address (NCOA) processing should be done periodically to keep your client address records current and accurate.
How do I know if my campaign is effective?

Direct mail success can be measured and analyzed more precisely than other mediums. Troi Mailing Services staff will be pleased to outline common industry practices that you can incorporate within your campaign to help measure its success.

What is considered a good response rate in direct mail?

For an acquisition mailing (designed to acquire new business), a response rate of 1% – 2% is considered successful. For more targeted personalized mailings, every industry has distinct expectations. For example, not-for-profit renewal mailings (designed to obtain gifts from existing donors) should work toward a successful response rate of 8% to 10% by industry standards.Direct mail response rates are dependent on many factors, but the three most important factors are Target Audience, Creative and Offer.

Other factors that affect response rates:

  • Type of program – i.e. acquisitions or renewal initiatives
  • Ease of response or redemption of offer
  • Relevance of product to recipient
  • Competitive activity
  • Seasonality

The more personalized you make your direct mail campaign, the greater chance you will incite the recipient to take action.

How Can We Help You Today?

Testimonials

You all did a great job working with me on the project. Now that the sale is being opened up to the public we are shifting dollars into TV and digital. Glad to know I have a reliable, fast, competent and creative private mail team to call on when work arises for Tiger in Toronto.

David FloodTiger Capital Group

When I was searching for a company to handle my mailers, Troi was the first company that came up. I contacted them and I’m glad that I did! I have worked with the Troi Mailing & Timeline Printing team (Peter and Ken) for a couple of years now.

Christina PatriarcaDerKar Group of Companies

You and your team made it very easy for us and the reason that we kept coming back is because of the service, speed of delivery and the fact that you answer the phone!! Believe me it makes the biggest difference to be able to call and get a quick response.

Hareem AhmedMerlan Scientific
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