Address zones must be at least 6.35cm (height) x 8.89cm (length). Standard Canada Post indicia must be at least be at least 19mm tall, to a maximum height of 35mm.
Troi Mailing Services has 25 years of direct mail experience. As an accredited Canada Post Smartmail Marketing Expert Partner, we know the postal system comprehensively. Here are some ways you can reduce postage costs on your direct mail campaign:
Quality assurance is an import element of database management. Troi Mailing provides two data services to our Clients to reassure you that your mailing list is up to date.
Direct mail success can be measured and analyzed more precisely than other mediums. Troi Mailing Services staff will be pleased to outline common industry practices that you can incorporate within your campaign to help measure its success.
For an acquisition mailing (designed to acquire new business), a response rate of 1% – 2% is considered successful. For more targeted personalized mailings, every industry has distinct expectations. For example, not-for-profit renewal mailings (designed to obtain gifts from existing donors) should work toward a successful response rate of 8% to 10% by industry standards.
Direct mail response rates are dependent on many factors, but the three most important factors are Target Audience, Creative and Offer.
Other factors that affect response rates:
The more personalized you make your direct mail campaign, the greater chance you will incite the recipient to take action.
Posted by Seamus Barton on 12 March 2024
All businesses are responsible for reducing their environmental impact. Yet, where do you start? We will examine nine solutions to improve the eco-friendliness of your next postcard campaign. This first tip is good for the environment and your company’s bottom line...Read More
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