Troi Mailing Services has 25 years of direct mail experience. As an accredited Canada Post Smartmail Marketing Expert Partner, we know the postal system comprehensively. Here are some ways you can reduce postage costs on your direct mail campaign:
Quality assurance is an import element of database management. Troi Mailing provides two data services to our Clients to reassure you that your mailing list is up to date.
Direct mail success can be measured and analyzed more precisely than other mediums. Troi Mailing Services staff will be pleased to outline common industry practices that you can incorporate within your campaign to help measure its success.
For an acquisition mailing (designed to acquire new business), a response rate of 1% – 2% is considered successful. For more targeted personalized mailings, every industry has distinct expectations. For example, not-for-profit renewal mailings (designed to obtain gifts from existing donors) should work toward a successful response rate of 8% to 10% by industry standards.
Direct mail response rates are dependent on many factors, but the three most important factors are Target Audience, Creative and Offer.
Other factors that affect response rates:
The more personalized you make your direct mail campaign, the greater chance you will incite the recipient to take action.
You all did a great job working with me on the project. Now that the sale is being opened up to the public we are shifting dollars into TV and digital. Glad to know I have a reliable, fast, competent and creative private mail team to call on when work arises for Tiger in Toronto.
When I was searching for a company to handle my mailers, Troi was the first company that came up. I contacted them and I’m glad that I did! I have worked with the Troi Mailing & Timeline Printing team (Peter and Ken) for a couple of years now.
You and your team made it very easy for us and the reason that we kept coming back is because of the service, speed of delivery and the fact that you answer the phone!! Believe me it makes the biggest difference to be able to call and get a quick response.
Posted by Seamus Barton on 11 January 2022
Direct mail marketing has had an upsurge recently, as businesses realize it has a larger return on investment than digital mail campaigns. On average, direct mail campaigns are at least 9% more effective than email campaigns...Read MoreView All