Direct Mail Advertising is the best way to connect directly with potential customers. A direct mail piece becomes more personal than a handout, more credible than a social media ad, more visually appealing than an email, and more comfortable than a phone call, making mail advertising the strongest tool for direct advertising available.
Direct mail advertising works! According to statistics collected by Canada Post:
There are several reasons that direct mail is so effective. One of the reasons is that the letter is a tangible object. It shows a financial commitment by the advertiser, communicating that the recipient’s business is valued. A tangible object is also more likely to be considered. While emails can be deleted with a single click, or may even be caught in a spam trap, a letter needs to be physically put in the trash. Most people are hesitant to toss an envelope out without at least reading it. Another reason is that people like getting mail! Nobody likes an empty mailbox, and even mail from a company is better than no mail at all.
There are many ways to maximize on direct mail advertising. Direct mail is not only used to spread advertisements and notices, but also to deliver coupons, samples, gift cards, and even surveys. An assortment of direct mail products can increase brand recognition and awareness, and can help broaden trial rates with reduced risk towards your company’s target market.
Even with its clear advantages, direct mail advertising can be made even better by combining it with other techniques. The strong points of direct mail advertising: personalization, appeal, and reach work well when inserted into larger campaigns. Some businesses add personalization to an email campaign by direct mailing expanded content and additional offers directly to valued customers.
Other opportunities for integrating mail advertising into campaigns include:
The downside of direct mail is that it takes a lot of man-hours: from compiling mailing lists, to designing mailing campaigns, to printing the materials, to analyzing the resulting data. Most businesses, even those with their own marketing departments, don’t have the time. That’s where we come in!
We take care of all the busywork necessary for direct mailing advertising campaign. We personally deal with the data and design, and our expert partners at Timeline Printing Inc. take care of the actual printing.
Direct mail advertising offers several benefits for businesses, including:
Our team of skilled designers can work closely with you to create impactful direct mail designs. We take into account your brand identity, message, and goals to develop visually appealing and persuasive designs that effectively communicate your message to your target audience.
We have a robust quality control process in place to ensure the accuracy of mailing and delivery. Our team cross-checks the addresses, verifies the postage, and carefully prepares the direct mail pieces for mailing. We work with trusted postal partners to ensure reliable delivery to the intended recipients.
Many verticals use direct mail as part of their marketing mix. Some primary industries that engage with direct mail include real estate, financial services, healthcare, charities, home services, retail, restaurants and hospitality. Organizations that have higher brand recognition and customer awareness within the marketplace tend to realize greater success over brands that are lesser known. Direct mail continues to be leveraged by many organizations with great success and improves marketing results, especially when implemented within an omnichannel marketing mix.
Direct mail marketing through Canada Post involves sending physical correspondence to customers and prospects. The key components for direct mail include:
A business can mail various printed items, such as letters, postcards, flyers, brochures, magazines, and more. In Canada, there are several direct mail streams to achieve different desired results. For example, Canada Post provides three main Smartmail Marketing solutions with targeting options to ensure your marketing message reaches the right audience: Neighbourhood Mail (formerly known as Unaddressed Admail), Postal Code Targeting, and Personalized Mail (formerly known as Addressed Admail).
Please learn more here: https://www.troimail.com/direct-mail/
Connect with a Troi Mailing Services representative for further details.
Yes. Direct mail’s primary purpose is to generate leads, drive sales, and enhance brand awareness. It is a relevant and powerful tool when executed with precision. Direct mail’s ability to reach targeted demographics, combined with strategic integration and measurement, can result in significant marketing successes.
In addition, direct mail can complement digital channels like email marketing and/or social media campaigns. Direct mail can enhance the overall experience for the user by seamless integration within a multichannel approach.
In the fast moving, ever-changing Canadian business market, direct mail marketing can prove to be substantially successful, if used effectively. You can achieve:
Higher attention and recall – Physical mail captures focus and is remembered longer.
Stronger response rates – Targeted direct mail often converts better than many digital-only channels.
Precise local targeting – Postal Code Targeting and neighbourhood demographic targeting lets businesses use budgets where needed, reducing extra, unnecessary spend.
Tangible Brand Experience – Paper quality, size and interactive elements build trust. Consumers like tactile experiences.
Excellent for high-value segments – Homeowners, seniors, new movers, major donors, local shoppers and affluent households respond well.
Boosts digital performance – Mail with QR codes, personalized URLs, and other digital touchpoints increase web visits and consequently conversions.
Creative Differentiation – Interactive formats (scratch cards, pop-ups, tear-offs, augmented reality) work well for product launches and event-driven promotions.
An approximate cost of direct mail in Canada can vary from anywhere between $0.25 per address to $25.00 per address (or more). These figures are dependent mainly on designing, copywriting/content, distribution lists, size, printing, packaging and postage.
Distribution lists can be acquired by collecting customer’s data within your organization or can be borrowed from agencies and brokers at a cost. The more segmented and tailored your list is, the higher the cost per record.
The cost can quickly add up if your printed material uses high-end finishes like lamination, UV spot printing, emboss/deboss, or a special coating like soft touch. Any customized requests for shape, size and colour can increase the cost as well.
Postage from Canada Post varies based on volume, stream of mailing, weight and size of the mailer. Please review Canada Post’s postage price sheets for each stream of mail here: https://www.canadapost.ca/notice
Optional services provided by Canada Post can add to the cost, such as tracking, proof of delivery, liability coverage, etc.
Please connect with your Troi Mailing Services representative to get pricing for the best suitable option.
Posted by Seamus Barton on 18 November 2025
Direct mail remains a reliable way to reach customers, but without the right systems in place, it can become slow, error-prone, and expensive. Manual steps often lead to delays, data inaccuracies, and missed opportunities...Read More
View All
