Troi Mailing Services has been offering premium Canadian, U.S, and International Direct Mail and Fulfillment Services to its customers for over 30 years.
Our team provides unparalleled knowledge in the direct mail industry ensuring your direct mail promotions see the highest possible ROI. We offer expertise in document personalization trends and advanced distribution methods covering every step of the often complicated direct mail process. We make it easy to market your business using direct mail in Toronto or anywhere in Canada.
Troi Mailing’s direct mail experts offer valuable advice to ensure your campaigns are as effective as possible. Direct mail remains one of the most trusted methods of advertising available. With the addition of personalization, you can provide specialized information and offers to your customers and target audience to see impressive results.
Direct mail pieces are far more tangible than any other marketing method, with a cost-effective approach that is especially effective for geotargeting for local businesses. The design flexibility allows you to adjust your budget to either send out more mailers or up the design features or size of your mailer to suit your marketing needs. Troi Mailing Services can help your business succeed with customized Direct Mail Printing Services in Toronto.
Troi Mailing is a full direct mail service provider specializing in all elements of direct marketing and campaign launches. Our experts are ready to assist in creating an impactful direct mail campaign to contribute to your company’s growth and success. We can help at a single step of the process such as mailing, or manage every aspect from design to reporting on metrics of success.
It’s all about the right target, the right message, the right time, and the right media. We focus on purposeful marketing designed to meet your needs. Whether it’s a flyer, postcard, magazine, or something outside the box, choosing the right direct mailer ensures you meet your marketing goals. We help you maintain customers, increase customer value or find new customers with the right media to attract attention and trigger action to see more conversions.
Data processing is a technical, time-consuming area of direct marketing. We offer all relevant data and mailing list services to make your campaign a success including:
Our lettershop services include Inkjet Addressing, Folding, Mechanical Insertion, Label and Tabbing, Polybag, Kitting and Manual Fulfillment. Each plays a critical role in direct mail success and requires careful planning and execution to ensure every mailer arrives at its intended destination.
We customize your direct mail campaigns to suit your needs and budget using cost-effective proven methods for flawless delivery every time. When you’re uncertain where to begin, our lettershop pros can walk you through the process and help you make an informed decision to enjoy the highest possible ROI.
Printing direct mail requires variable imaging allowing you to customize your direct mail campaigns using digital laser printing with customized data, text, graphics, and/or images per recipient or segment.
Today, direct mail campaigns are all about personalization and targeting using data suited to each of your target segments. You have the ability to create different templates and merges for a tailor-made campaign using our streamlined print‑and‑mail services that Toronto businesses trust.
Direct Mail Advertising continues to remain one of the best ways to connect directly with potential customers. According to 90% of companies, it is a great B2B lead generation tool. Emerging trends in direct mail technology allow you to fine-tune your targeting and use personalization to create a customer-centric marketing campaign.
Although you might depend more on social media, the tangible nature of direct mail pieces makes it a more effective and trustworthy tool to reach your audience and customers. In fact, 87% of Canadians will open mail addressed to them personally, and 94% will open mail from a company they know. Also, 65% of people have made a purchase based on direct mail and 52% of redeemed coupons were the result of direct mail advertising. We take care of the work to get your direct mailing advertising campaigns prepped and delivered so you can reap the rewards of increased conversions.
RIGHT TARGET RIGHT MESSAGE RIGHT TIME RIGHT MEDIA
Direct mail is one of the most powerful and profitable marketing channels available today.
There’s a lot about the physical that customers appreciate. Hard-copy mail is opened more often, is considered more trustworthy, and is likely to inspire a purchase. A strong direct mail presence is important for any advertising strategy, especially when used in tandem with digital touch points. Combining direct mail with digital and social media will add longevity and elevate your marketing story into a robust campaign.
Whether it’s a flyer, postcard, magazine, or something outside the box, each direct mail product serves a purpose. Businesses should focus on the mediums that best fulfill their needs. If you want to keep the same customers coming back, a newsletter is a great option. If you need to drum up interest, postcards or flyers help bring immediate attention to your brand.
Every year, billions of dollars of goods and services are sold through direct mail —from automobiles to beauty products to home repairs. Large multi-national firms and small “Mom and Pop” companies can take advantage of direct mail to build their enterprises.
Since 1991, Troi Mailing Services has provided dedicated service and direct mail solutions for companies big and small. Whether it’s mailing to a house list of a few hundred names, or a national fundraising campaign to a rented list of 1,000,000 records, you will find our expert staff highly motivated and able to exceed your expectations on time and on budget.
Troi’s team looks forward to your next direct marketing project! Please call our print and mail specialists at 866-876-4624 to get started.
Yes, mail delivery to rural addresses is approximately 5 business days slower than mail delivery to urban areas. These slower delivery standards are due to lower address density and larger delivery zones that make up rural areas, compared to urban areas. When targeting rural areas, we suggest you begin the process at least one week sooner than you would when targeting urban areas.
Legally, Canada Post, United States Postal Service (USPS) and other postal services must ensure all properly addressed items are delivered to their intended location. As your mailing house in Toronto, Ontario, once we receive your mailers and mailing list we use several processes to validate addresses and postal codes to reduce the risk of undeliverable quantities.
We set minimums based on the type of direct mailing project as follows:
Yes, as long as you choose this option as part of your service. Canada Post offers Return Postage Guaranteed (RPG) to Personalized Mail at no additional charge.
There is no easy answer to this question as every project is unique. As a result, direct mail costs vary based on your direct mailer format, print/mail quantity, level of personalization, and postage category. We believe in complete transparency. We provide a detailed customized proposal listing all the prices for the specifications you select for your order so you understand the full cost.
The average direct mail response rate typically falls between 2% and 5%.
Response rates can vary by campaign and are generally affected by several factors like format, offer, target audience, and personalization. Personalized Mail (formerly known as Addressed Admail) campaigns targeting existing Clients generally yield the highest response rates while generic unaddressed campaigns tend to have lower response rates. Highly targeted campaigns with a compelling offer may achieve double digit response rates.
Every Door Direct Mail (EDDM) is a stream of direct mail within the United States marketplace and is offered by United States Postal Service (USPS) as a targeted marketing mail channel. The Canada Post equivalent to EDDM is known as Neighbourhood Mail (formerly known as Unaddressed Admail). This is a stream of mail where addresses are targeted without the use of an address file. Materials are delivered as unaddressed direct mail. Neighbourhood Mail is considered as a one-to-many approach that focusses on targeting entire neighbourhoods, towns, cities, and regions.
Yes, direct mail allows for campaigns to be highly targeted and can be sent to individual addresses, postal codes, and even entire neighbourhoods or regions. Various demographic filters can be introduced to your direct mail campaign to help identify the best target audience.
Demographics that are commonly used include:
To ensure your mailer has the highest possibility for success we suggest implementing the following design best practices:
Make it eye catching: Use colour and compelling graphics wherever possible.
Hyper-personalization: Personalize your correspondence as much as possible.
Make a strong offer: One that is hard to refuse.
Keep it simple: Ensure your messaging is clear and concise.
Segment your audience: Choose the right target at the right time.
Omnichannel approach: Integrate direct mail with other marketing channels.
Use promo codes and QR codes: Allow for easy engagement and campaign tracking.
Troi Mailing Services can execute direct mail campaigns that leverage standard materials and have volumes up to 3,000 pieces in as little as 2-4 business days. Projects with volumes greater than 3,000 pieces generally take 6-8 business days to complete. When campaigns require custom print and finishes, timing can take 10-20 business days.
Production timelines begin once all files have been received for a direct mail campaign. The accounts team at Troi Mailing Services helps Clients meet completion dates by providing workback schedules that identify key dates. Troi Mailing Services has the flexibility and expertise to expedite projects wherever possible as we strive to meet all Client deadlines, even when delays arise.
Once projects are delivered to Canada Post, an additional 3-5 business days are required for national delivery of machineable Personalized Mail (formerly known as Addressed Admail) to urban centres, and 5-10 business days for national distribution of Neighbourhood Mail (formerly known as Unaddressed Admail) to urban centres. Direct mail campaigns traveling to rural or remote locations may take an additional 3-5 business days for in home delivery.
Canada Post has several criteria that need to be followed when designing and executing a direct mail campaign. Following the guidelines helps achieve the highest overall postage savings and the fastest delivery. The accounts team at Troi Mailing Services is well versed with respect to Canada Post design and address standards. We are available to review initial artwork and provide recommendations. The link below identifies some general standards use when creating artwork for an addressed direct mail campaign:
https://www.troimail.com/canada-post-addressed-mail-template/
For projects with more complex designs and formats, the team at Troi Mailing Services can connect with Canada Post directly for advanced review and approval.
Variable data printing (VDP) is a print process that allows for custom messaging directed to a specific individual or address. The messaging can be as simple as a recipient’s name and address or complex with data that is unique to the individual. Highly personalized correspondence enhances the customer experience and allows brands to speak directly to the individual on a one-to-one basis. VDP is leveraged by many organizations with great success and is a common strategy used by many charities to enhance fundraising initiatives and ROI.
In contrast to some digital marketing channels, measuring ROI or conversions from direct mail campaigns is relatively easy. We always want to ensure the chosen marketing channel is providing a positive ROI. To assist in analysis, Troi Mailing Services has designed an easy-to-follow calculator for measuring both ROI and breakeven on direct mail campaigns: https://www.troimail.com/measure-your-success/
Upon visiting the page linked above, you will see five key elements when measuring ROI:
All five elements can be relatively easy to measure independently. When combined, and when these details are input to the calculator, ROI and required conversion and breakeven information is provided.
When designing your mail piece, it is important to include a unique promo code within your marketing material for allocating response to the targeted offer. For instance, as part of the response, the recipient may be directed to enter a ‘code’ to activate the offer. Similarly, the specific offer may only be available for a short period of time. A specific landing page may also be setup to capture responses for a specific offer, to assist in measuring the number of responses.
Direct mail can be used by small businesses to compete with larger brands by marketing smarter. Direct mail can easily be targeted to a specific person or to a specific address at a specific time. As a result, small business can market to this smaller target more directly, and with local messaging that resonates with the target audience at a lower campaign cost. As a result, direct mail can be used by small businesses to reach the right audience with the right offer at the right time to maximize conversions and sales while minimizing marketing spend.
All marketing—whether direct mail, digital, or other channels—are testing processes to determine what offer resonates with the audience at the time by providing the best Return On Investment (ROI). Small businesses can use direct mail to test different offers easily and measure results quickly. This allows small businesses to verify their direct mail marketing dollars are being spent wisely for measurable returns. As a result, small business can be more prudent with their marketing budgets.
Larger brands may use a ‘spray and pray’ approach to expensively broadcast their marketing message, which can make measuring specific campaign results difficult. Small businesses can use direct mail to compete with larger brands by testing often, marketing smarter, promoting localism, and confirming Returns On Investment (ROI).
Posted by Seamus Barton on 18 November 2025
Direct mail remains a reliable way to reach customers, but without the right systems in place, it can become slow, error-prone, and expensive. Manual steps often lead to delays, data inaccuracies, and missed opportunities...Read More
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