Measure Your Success

There are three prime indices used to measure the success of a direct mail campaign.

1What is the “Break Even” for this campaign?

2What is the response rate?

3What is the Return on Investment (ROI)?


Example

Example

Example

ROI Calculator

design

$

design

$

design

$

design

$

$

$

Total Campaign Cost

$

Profit Per Order

$

Orders Received

Pieces Mailed

Break Even

Orders

Response Rate

%

Targeted Return on Investment

%
BACK
© 2019 Direct Mail Printers, Mailing Campaigns Toronto, Canada Post Specialists - Troi Mailing Services. All Rights Reserved.
Powered by TechWyse
TechWyse