Successful direct and print marketing materials begin by choosing the right media to get your message to your customers. At Troi Mailing Services, we understand that the right marketing tools include access to the targeting methods that allow you to reach the right audience.
Your campaigns, therefore, require the right mailing method and campaign mailing fulfilment process. Your choice of mailing method also impacts costs. We can help not only create, print, and prep your mailers for delivery, but also ensure you choose cost-effective methods and deliver them to the audience that will see the best possible returns on your investment.
We work with Canada Post to ensure your mail campaigns arrive at their intended destination whether you are working on smaller batch direct marketing campaigns, massive mailouts, or large magazines and catalogues such as Publications Mail. We understand every cent counts when it comes to your marketing budget and will work with you to find the right quantities with the best price breaks for your mailers.
We provide the best postage rates and competitive prices for all types of mailing services whether you are mailing flyers in your own backyard, have a nationwide campaign, or want to target specific areas by postal code. Each category has its own pricing as well as its own size specifications and quantity requirements.
At Troi Mailing Services we have spent the past three decades perfecting our business mail services. We have helped our clients grow their businesses with cost-effective solutions to reach their customers and business targets. We can walk you through the process and explain the pros and cons of each mailing method so you always make the right decisions for your needs. Our mailing services include the following:
Let Troi assist with your next mailer campaign or project from start to finish.
Neighbourhood Mail is the most affordable choice when your campaigns do not require personalized addresses. Formerly known as Unaddressed Admail, this is the ideal choice for coupons, postcards, brochures, menus, flyers, catalogues, sample mailings, co-op mailings, and more. You can still customize your target audience based on demographics such as:
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Postal Code Targeting rates are the middle of the road between Neighbourhood Mail and Personalized Mail. This is the route to go if you want to reach new prospects in a specific area based on demographics like Neighbourhood Mail, or industry type and other business characteristics for B2B. However, more importantly, it also allows you to reach people based on who shops, their frequency, and the specific departments and their preferred product categories for a more segmented audience suited to your business.
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This is the ideal choice for campaigns with a wide variety of direct mail products and sizes available, including envelopes, boxes, polybags, selfmailers, and more. Personalized Mail is for those sales-oriented call-to-action mailers ideal for:
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Lettermail shares information without a driving focus on calls to action so it can contain both informational or promotional content. This is the best choice for time-sensitive direct mail marketing campaigns under 100 pieces required for bulk Personalized Mail as it adheres to the same standards as “First Class” postage. Therefore it is also more expensive with benefits such as quick delivery and return to sender for undeliverables.
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Letter-post services are for campaigns and mailers going to the United States and international destinations and are ideal for business mailers such as:
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Business Reply Mail allows you to improve your direct mail response rates by covering the costs of customer responses. Your reply card or form is sent as part of your mail package and works especially well for non-profit mailers for easy response with donations. It is also trackable so you can understand your results and apply your findings to future mailers to improve response.
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This mail is mainly used for non-promotional mailers that are heavier in weight. To take advantage of the special rates, they must have a maximum ratio of 70% advertisements to 30% editorial/news content. The publications are required to go out at least twice a year, within Canada only, and no more than 50% of the editions can be issued within a 12-month timeframe.
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Canada Post must deliver every mailable item that contains a readable valid address and that does not put the letter carrier at risk. To reduce undeliverables, Troi Mailing Services’ data processing team identifies invalid addresses using several processes and updates addresses whenever possible.
It depends on the service based on the following minimums:
Canada Post has Return Postage Guaranteed (RPG) for Personalized Mail at no additional cost. However, you must include this option as part of your service so the stamp can be applied. Just ask our team for more information.
Once received by Canada Post delivery takes place as follows:
Addressed Admail is direct marketing mail that includes an individual physical address.
There are two types of Addressed Admail. The first type of Addressed Admail is addressed to a specific individual at a specific address—this stream has been reclassified and renamed as Personalized Mail (PM). The second type of Addressed Admail is addressed to a physical address but not to an individual at that address. This stream is referred to as Postal Code Targeting mail (PCT).
Personalized Mail is usually generated from a Client’s in-house mailing list or from a purchased list that has been created based on expected individual addressee demographics and attributes.
Postal Code Targeting mail often starts by leveraging the same specific mailing list, like Personalized Mail, and then spreads out to additionally cover individual addresses that share the same targeted postal codes. Since the names of the addressees with the same postal code are not known or identified at the time of the mailing, Postal Code Targeting mailings do not include a specific individual’s name.
Unaddressed Admail has been reclassified as Canada Post Neighbourhood Mail, which covers all addresses within a targeted geographic area.
Neighbourhood Mail (formerly known as Unaddressed Admail) can be segmented into four address groups when covering a specific geographic area: Houses, Apartments, Businesses, and Farms. Mailers can market to a specific type of household needs through targeting demographics. Other ways to target a geographic area for mailing include radius (from a central location), drive distance, drive time, Forward Sortation Area (FSA), and custom-mapped borders.
Posted by Seamus Barton on 18 November 2025
Direct mail remains a reliable way to reach customers, but without the right systems in place, it can become slow, error-prone, and expensive. Manual steps often lead to delays, data inaccuracies, and missed opportunities...Read More
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