At Troi Mailing Services, we help retailers forge stronger connections with their audiences. For over 30 years, we’ve supported Canadian, U.S., and international businesses with targeted print and retail store advertising strategies that speak to people, not just markets. Whether your store operates online, in person, or both, our solutions are built to match your pace and purpose.
We understand that retail store advertising isn’t about flooding mailboxes. It’s about appearing in the right place, at the right time, with a message that resonates. That’s why every campaign we create is grounded in your objectives and executed by a team that knows how to turn design into results.
There’s something impactful about a well-designed piece of mail. It cuts through the clutter. It lingers. While emails can disappear with a tap, direct mail for eCommerce and brick-and-mortar stores keeps your brand visible and top of mind.
In-store signage does more than inform: it guides, attracts, and reinforces the shopping experience. At Troi Mailing Services, we manage every aspect of retail signage printing, from promotional posters to point-of-sale displays, with a focus on detail and consistency.
A shelf talker isn’t just a label; it’s a prompt that can influence purchasing decisions. Signage aligned with your retail marketing and branding keeps your space both functional and persuasive.
While digital marketing dominates the conversation, print marketing continues to deliver results for online retailers. A well-executed mailer featuring a compelling offer or scannable QR code can drive customers back to your site, reminding them of products they considered or alerting them to new arrivals.
This form of retail marketing helps close the loop on abandoned carts and re-engages shoppers when digital channels fall flat. At a time when digital fatigue is common, print offers a tangible and personal connection that cuts through the noise.
Retailers with physical locations need more than foot traffic; they need sustained visibility. Retail store advertising via direct mail reaches customers in their neighbourhoods, building familiarity and relevance.Flyers promoting seasonal sales, new products, or limited-time offers become more effective when they’re local, personal, and well-timed. Ultimately, it’s not about sending mass promotions, it’s about maintaining presence.
Consistency builds trust. When your brand appears uniformly across every touchpoint, from packaging to signage, it reinforces credibility. We help retailers align messaging across all printed materials, from catalogues to in-store banners. Design elements, tone, and layout work together to create a cohesive, intentional brand presence.
No matter the size of your operation, each campaign is a chance to shape how your brand is remembered. We partner with independent retailers and large-scale franchises alike, offering solutions that scale without sacrificing consistency. Our process adapts to your needs, striking a balance between reach, budget, and quality with care and precision.
Localized campaigns can be highly effective. A well-designed postcard delivered to the right mailbox often outperforms unseen digital ads. Our team helps retailers design with their communities in mind. For franchises, we ensure brand consistency while tailoring content to suit each region, audience, or season.
After a customer makes a purchase, how do you bring them back? Loyalty campaigns provide the answer. From thank-you mailers to birthday offers and early-access sales, direct mail sustains relationships. With personalization, such as name, purchase history, or location, marketing becomes a conversation, not just a message.
Promotions succeed when customers have time to plan. Whether launching a new store or hosting a clearance sale, we help you reach your audience early. Strategic scheduling ensures your message arrives on time, and lands with impact.
Effective marketing isn’t guesswork. It’s measured, optimized, and refined. At Troi Mailing Services, we use customer data and behavioural insights to craft retail store advertising campaigns that resonate, not just demographically but contextually.
Postal code targeting helps us reach households that align with your customer profile. We consider demographics such as income, age, and homeownership, as well as behavioural data. The result: campaigns that feel personal and purposeful.
Postcards may be simple, but they’re strategic. With a bold headline, a striking image, and a clear call to action, they deliver immediate value. We design high-impact postcards that grab attention, whether for a flash sale, a product launch, or a store anniversary. Every postcard is crafted to inspire action.
When print supports digital outcomes, tracking matters. We include tools like coupon codes, custom URLs, and QR codes to measure engagement and ROI. Printed materials work in tandem with your email marketing campaigns, offering timely, tangible prompts that encourage your audience to click, browse, or buy.
Success doesn’t require choosing between email and print; it comes from combining them. When digital and physical messaging is aligned, your brand appears more cohesive and trustworthy.
Troi Mailing Services can help synchronize email marketing for retail stores with print campaigns to deliver a seamless customer experience. Your audience sees the message online and again in their mailbox. This multi-channel reinforcement increases recall and boosts conversions.
For select audiences, catalogues still offer value. They provide a tactile experience and a curated view of your full range. Whether you’re producing a seasonal lookbook or a quarterly retail store design magazine, we handle layout, printing, and distribution, making the process smooth from start to finish.
For online retailers looking to broaden their reach, direct mail can be a powerful differentiator. It encourages recipients to pause, reflect, and engage. We’ve helped clients use print to recover abandoned carts, launch referral programs, and spotlight new products that might have otherwise been missed.
Great campaigns aren’t accidental. They begin with strategy, are built with precision, and deliver results. At Troi Mailing Services, we provide everything you need to launch your next retail campaign: design, data, printing, and delivery.
Let’s create something that resonates. Contact us at 1-866-486-0423 or visit our contact page to get started.
1-866-876-4624 
1-866-876-4624