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Why use Direct Mail?

Over the years direct mail has been a staple in organizations Marketing initiatives. It’s not only the big player that have seen the value in Direct Mail, a lot of small to medium sized companies have made it part of their Marketing Mix

Direct mail is measurable, which allows companies the benefit of calculating an ROI (Return on Investment) on each campaign. An accurate ROI is hard to determine with the more traditional Marketing Streams. It helps justify your marketing spend and shows you the results of your efforts.

Below is some statistical information regarding direct mail that has recently been published by Canada Post.

-In Canada the most popular media for promotional messages is Direct mail at 36%, e-mail is second at 14%

-68% of Canadians Read their mail right away (High read rate)

-87% of Canadians read personally addressed mail (Addressed Admail)

-94% of Canadians open mail from a company they know (Brand Recognition)

-Direct Mail is 3 times more trustworthy than social media

-Awareness increase by upwards of 20% when direct mail is added to a multimedia campaign

-65% of people have made a purchase as a result of Direct mail

Why use direct mail? Because it works!

About: Seamus Barton
Seamus Barton - Author
Seamus Barton joined Troi Mailing Services in 2014 after graduating from York University with a Bachelor’s Degree in Professional Writing. As a manager of print and direct mail solutions, he sees how words play an important role in personalizing any experience. Seamus’ passion for writing motivates him to provide frequent direct marketing content that supports each Client’s individual needs. Please chat with Seamus about commercial printing and direct mailing campaigns, or about how to marry digital and physical strategies for optimal Smartmail Marketing success.

You can connect with Seamus on LinkedIn or by calling Troi Mailing Services at 1-866-486-0423 or via email at seamus@troimail.com. Read his latest article featured in Direct Marketing Magazine on “Dimensional Mail: Marketing’s Buffet Lobster

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