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What Can Direct Mail do for me?

Over the years we have had the privilege in working on a wide array of Direct Mail campaigns on behalf of our clients. The campaigns ranged from simple sale flyers to elaborate and highly customized offerings that speak directly to the recipient. Whether it be simple or complex, each project requires its own unique set of deliverables. As different as each project is, clients often ask….

What can Direct Marketing do for my Business?

Answer: Only direct marketing has the ability to:

  • Target Specific Households
  • Obtain results that are easily measured

Recent studies find that:

  • 67% of Canadians prefer to receive advertising communications by mail over email (18%), telephone (1%) or other means (8%).
  • Source: Value of Mail OmniCan, CP Study 07-27, September 2007.
  • 79% of Canadians prefer to receive general business correspondence by mail over email (17%), telephone (3%) or other means (1%).
  • Source: Value of Mail OmniCan, CP Study 07-27, September 2007.
  • Canadians feel that personal information has the lowest risk when receiving advertising by mail (only 19% felt at risk versus 29% with email and 36% with telephone).
  • Source: Consumer Attitudes Toward Direct Marketing, Study 07-219, February 2008.

About: Seamus Barton
Seamus Barton - Author
Seamus Barton joined Troi Mailing Services in 2014 after graduating from York University with a Bachelor’s Degree in Professional Writing. As a manager of print and direct mail solutions, he sees how words play an important role in personalizing any experience. Seamus’ passion for writing motivates him to provide frequent direct marketing content that supports each Client’s individual needs. Please chat with Seamus about commercial printing and direct mailing campaigns, or about how to marry digital and physical strategies for optimal Smartmail Marketing success.

You can connect with Seamus on LinkedIn or by calling Troi Mailing Services at 1-866-486-0423 or via email at seamus@troimail.com. Read his latest article featured in Direct Marketing Magazine on “Dimensional Mail: Marketing’s Buffet Lobster

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